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Posts tagged with Instagram

10 best branded Instagram videos from December 2014

There’s even less Christmas cheer in this collection of Instagram videos from December than there was in our monthly Vine round-up.

In fact there’s only one festive themed example here, with New Year’s Eve providing much more inspiration.

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20+ Instagram stats marketers need to know

It is my intention to write a few posts focusing on brands doing great work on Instagram, but first I feel it’s worth rounding up a few stats to show why it's such an important social network.

There are a huge number of stats out there on Instagram usage, most of which are now inaccurate as the app’s audience is growing so quickly.

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15 of the best Instagram videos of 2014

Since introducing video functionality to its app last year, we’ve seen an incredibly diverse range of brilliant Instagram videos from brands throughout 2014.

As the compiler of the monthly best Instagram round-up it is my task to cherry-pick the very best that 2014 had to offer.

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Social media stats: end-of-year state of play

As we barrel towards the end of 2014, let’s round-up how all the major players in the social web currently stand.

Has the mighty Facebook finally been usurped by a hipper, younger network? Has Snapchat brought a rain of fire down on its instant messaging competition? Has Ello caused enough of a stir to worry the more marketing filled platforms? 

When was the last time someone added you to their Google+ circles?

Let’s see if we can answer at least three of these questions…

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11 best branded Instagram videos from November 2014

It’s the monthly round-up of mini social video wonders from the wide world of brands on Instagram.

Put aside 165 seconds, pop on your headphones, sit back and enjoy.

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Seven of the best social campaigns from November 2014

December is upon us so now's the time to roundup the finest social campaigns we saw in the past 30 days or so.

As always this list is based purely on things that I thought were clever, inspirational or just plain noteworthy.

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How can ecommerce sites use Instagram?

As Facebook continues to ease the way businesses pay-to-play on its network, its other social network Instagram has notoriously kept marketers at a much further arm’s length.

Things are starting to change though.

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The current social media landscape: statistics

The last time we heard, Facebook was struggling with ‘waves of disenfranchised youngsters looking for a hipper alternative’.

Twitter is apparently struggling, with a drop in daily engagement, projected sales for the next three months falling short of expectations and a stock price plummet.

Instagram has stuck the knife into fledgling platform Vine by offering similar video capabilities for its already large incumbent audience. Brands seem to prefer it too. 

It’s not looking pretty out there for our favourite social networks. Of course, whether you trust any of the above reports depends heavily on how much sway you have with the respected sources and how much confirmation bias is at work.

Let’s take a look at some actual statistics to see how healthy social media channels are in 2014.

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18 reasons to love Virgin’s BLAH Airlines content marketing campaign

Every once in a while a campaign comes along that just puts a massive smile on this churlish blog team’s face. 

Virgin America is having an excellent year in the digital world. In June it managed to turn the process of booking a flight into a joyous process with its brand new website (as thoroughly documented in Ben Davis’s 30 little things I love about the new Virgin America website).

It’s also excelling itself in the world of social video. I'm a huge fan of its branded Instavids.

This week sees the launch of a gigantic multichannel, world-building content campaign that is as hilarious as it is inventive. It’s also kind of boring and an expert lesson in what not to do on almost every digital channel in existence. 

Welcome to BLAH Airlines. Here's why it's so brilliant.

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Sweaty Betty logo

Sweaty Betty shows how to build a brand around a social community

Sports and fitness are innately social activities, so health brands have reaped huge rewards from the rise of social media.

Two great examples of this can be found in the massive popularity of Tough Mudder and Cross Fit, which emphasise team building and camaraderie alongside physical exercise.

Another business built around a fitness community is Sweaty Betty. It sells sports gear for women online and in more than 30 stores across the UK.

These boutiques offer a drastically different shopping experience to the giant soulless warehouses from the likes of Sports Direct. In fact Sweaty Betty even hosts regular yoga classes and other fitness events.

With so much emphasis on building a community, I thought it would be useful to take a closer look at some of Sweaty Betty’s social activity.

Read on for a whirlwind tour of its various social profiles, or for more on this topic read our post on how Nike uses Facebook, Twitter, Pinterest and Google+.

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Nine of our favourite social campaigns from September

As a new month begins it’s time to look back and round up some of the most noteworthy social campaigns we’ve seen in the last 30 days or so.

This time it includes Burberry, Topshop, Peugeot, Paddy Power, Stonewall, Grant's Whisky and new Instagram ads.

Paddy Power is among the brands that will be speaking at Econsultancy's Festival of Marketing in November. The two-day celebration of the modern marketing industry also features speakers from LEGO, Tesco, Barclays, FT.com and more. 

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How Zappos uses social media: Twitter, Facebook and Instagram

The US online fashion retailer makes a rather bold statement in the about section of its website.

“Customer service isn’t just a department!” The entire organisation is built around one sole mission: to provide the best customer service possible.

A lot of brands may say that customer experience is at the core of their strategy, but how many follow through with this statement in practice?

Graham Charlton discussed what Zappos could teach us about staff and customer retention last month. It’s largely about making the working environment as happy as possible through plenty of staff recognition, trust, responsibility and plenty of perks.

For the customer it means ‘delivering a WOW philosophy’ through excellent service, customer focused metrics, surprising people through under-promising and over-delivering and remaining ever personal.

So Zappos delivers ‘happiness’ for its employees and for its website customers. How about its social channels? Given Zappos focus on customer service, does this extend to the channels where more and more consumers are expecting interaction from brands?

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