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Posts tagged with Instagram

12 best branded Instagram videos from April 2015

Welcome to our monthly round-up of the best branded Instagram videos from the last four weeks.

April features a variety of goodies, from free-form architecture, to made-up sports, fictitious holidays and other weirdness, replete with all the stunning insight you’ve come to expect from this beloved round-up.

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Instagram carousel ads gain traction as social content marketing gets more visual

Instagram has fast become a go-to social platform for brands and Instagram's owner, Facebook, has been encouraging advertisers to embrace it as its user ranks have swelled to more than 300m.

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10 of the best social campaigns and stories from March 2015

Where has the year gone? It’s almost April already, which means it’s time for yet another monthly social roundup.

This time it features campaigns and news stories from the likes of Honda, Adidas, Samsung and several others.

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Monetising Instagram for brands: take two

In a perfect storm of storytelling and somehow trying to make Instagram a monetisable platform, your 14 year-old niece’s favourite social network introduced a clickable carousel function last week.

Marketers have been clamouring for a way to turn Instagram into a source of measurable revenue instead of a mere engagement/brand awareness tool.

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How mouth-watering is Krispy Kreme’s social media strategy?

I asked the same question of Dunkin' Donuts last year, and frankly it was an easy one to answer.

Dunkin’ Donuts has been doing excellent work since it landed on social six years ago, with great personal interaction on Twitter, mouth-watering video content on Vine and dangerously tempting images posted on Instagram.

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Nine of the best social campaigns and stories from February 2015

The start of a new month means it’s time for our regular roundup of news stories and campaigns from the world of social media.

As always it’s necessary to add in the caveat that you won’t find any hard metrics or ROI in this post.

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14 best branded Instagram videos from February 2015

Welcome to our monthly round-up of the best branded Instagram videos from the last four weeks.

As I said at the top of this month’s Vine round-up, it being February you  can probably expect the usual mixture of Valentine, pancake and Oscar related mirth.

You’ll also get to enjoy some cool polar bear action too.

Anyway, it probably just took you longer to read that introduction than it will to watch all these videos, so let’s get on with the show.

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12 best branded Instagram videos from January 2015

Hey, if you like our monthly round-up of best branded Vines, you’ll love this round-up of the best branded Instagram Videos.

"Why’s that then?" You ask. Nine whole extra seconds of innovative genius per social video, that’s why.

Here are the best of January 2015.

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Seven creative ways you can use branded content on Instagram

As Instagram surpasses Twitter for monthly active users, I set the microscope on the social network and explore how brands should use the platform to tell their story visually in 2015.

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How eBay uses social media: Tumblr, Twitter and Instagram

Or… what is the point of following eBay on any social channel?

That’s basically the question I asked myself when I sat down to write this primarily speculative post. I can’t imagine ever feeling the need to ‘follow’ eBay, despite being a long-term user of its online marketplace.

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Are you ready to start paying for your social media?

Are you ready to start paying for your social media?

Last week, Snapchat’s announcement that it will charge $750,000 for a disappearing ad on its platform drove an audible gasp from the industry.  

Although this has resulted in mass shock across Marketing Directors and Community Managers, it does highlight one thing: the (always inaccurate) myth that social media is free is certainly over: 2015 is the year for paid amplification on social.

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Magisterial content marketing and community management from Gibson guitars

As an occasional and quite dreadful guitar player I have a vague interest in what goes on over at Gibson and Fender. 

The marketers at these two iconic brands could probably rest on their laurels to a certain extent but both do a great deal in the way of content marketing and community management.

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