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Posts tagged with Instagram

What were the most significant social media trends in 2015?

It’s been a busy old year in social media.

Snapchat has gone from being a novelty messaging app to a valid means of marketing to youths.

Twitter has tried to reinvigorate itself by slightly changing the shape of one of its buttons.

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14 best social campaigns & stories from November 2015

Oh I wish it could be time for the Econsultancy social campaigns and stories round-up every day. 

Imagine Wizzard standing outside your office window screeching those words at you through a mouthful of half-chewed mince pie and you’re about halfway to replicating the joy you’re about to feel.

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How to succeed with visual content, according to Instagram’s top creative

Following on from my post about trends in online consumer behaviour according to Facebook, I wanted to share some insight from another talk I attended at the Content Marketing Summit. 

This one was from Instagram’s European creative lead, Alastair Cotterill, and he was there to discuss how to get the most out of each type of visual content online. 

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14 best branded Instagram videos from November 2015

Welcome to another round-up of the best branded Instagram videos we’ve seen in the last month. 

This time we’ve got cute koalas, zero gravity fun, somebody calling Jamie Oliver 'smutty' and much more. 

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Top 10 digital marketing stats of the week

Next time I bring you this weekly round-up, Black Friday will be nothing but a suppressed traumatic memory and most of you will have reduced your productivity levels by at least 75% in the run-up to Christmas.

But before we kick off the month of boozy work parties in which inappropriate things inevitably happen between colleagues, let’s give November one last bit of love with these brilliant digital marketing stats

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Shop Direct's four key factors for social ad success

It’s the second day of our Festival of Marketing event, and after nursing our hangovers this morning we’re all set to see what’s on offer. 

The first talk I attended today, on the Social stage, was from Kenyatte Nelson, Group Marketing Director at Shop Direct, in which he discussed how social media ads can have a huge business impact.  

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12 best branded Instagram videos from October 2015

October has been an exciting month for social media in general, as you’ll know if you’ve read our latest monthly social campaigns and stories round-up (how’s that for a shameless plug?). 

But this post is all about Instagram video, and we’ve got some seriously creative stuff to show you from October. 

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What Twitter's new Like button means for marketers

Thanks to Facebook, the word 'like' has become an ubiquitous part of internet jargon.

Now, one of Facebook's biggest social rivals has decided to piggyback on the word it made famous.

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Has Essena O'Neill signalled the end of influencer marketing?

In an effort to create successful social campaigns, more and more brands are aligning themselves with social media influencers, boosting the fortunes of consumers-turned-digital celebrities in the process.

But are brands setting the stage for an influencer marketing implosion?

The story of Essena O'Neill, a popular 18 year-old influencer from Australia, raises numerous questions that brands may have to grapple with sooner than they expect.

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14 best social campaigns & stories from October 2015

Is it really November already? Halloween has been and gone and the festive marketing floodgates have opened.

No doubt next month’s round-up will be Christmas retail-heavy (and quite possibly full of moustaches). 

This time we’re covering the almighty Prince’s first foray into the world of Instagram, some big announcements from Twitter and Facebook, and lots of other social news and campaigns that caught our eye last month.

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Seven of the most interesting US digital marketing stats we've seen this week

Welcome to another exciting edition of the weekly Econsultancy US digital marketing stats round-up. 

This time we’re going to be delving into the rise of Instagram as a marketing tool, the increasing investment in data analytics, Bing’s surprising profitability and much more. 

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The dangerous art of using humour in marketing

Any content that prompts some kind of emotion is valuable, but if you can make people laugh you've got a really good chance of being liked as a brand.  

Being funny is a fine art, however, and in the world of marketing the thin line between comedy genius and cringe-inducement can be a dangerous one to tread. 

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