Posts tagged with Instagram

Is the startup boom an illusion?

If you're avid reader of blogs like this one, chances are you can't go a day without hearing of a new startup that is seeking to revolutionize an industry, that just raised a round of funding, or that was acquired by a major company.

The global economic outlook may be uncertain, but startups are thriving. Or at least so it appears.

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Twitter showdown: Virgin America vs United

For today's Twitter showdown, we're moving away from the shelves and into the skies. With a look to two of the most talked about airlines, we're pitting Virgin America against United Airlines.

With different approaches to social media, which airline do you think will win today's social media media battle?

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Is Viddy Facebook's next big acquisition?

We have learned a lot about Facebook's $1bn acquisition of photo sharing service Instagram in the two weeks following the deal.

From details of the negotiations to the motivations that drove both parties to deal, a clearer picture has emerged about Facebook's largest purchase to date.

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Tumblr's CEO doesn't like ads, but he's going to sell them

How do you monetize a publishing platform that's home to more than 50m blogs and 20bn blog posts? If you're the twenty-something CEO of one of the consumer internet's most popular properties, you might consider advertising is "a complete last resort."

That's how Tumblr CEO David Karp described the advertising business model to AdAge less than a week ago, but a week is a long time in the internet economy and a lot can change very quickly.

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Why do people love Instagram? Looking at GM and Apple in order to understand the appeal of altered photos

Apple’s products contrast sharply with the mid-century General Motors cars that brought the jet-age into people’s garages.

And yet, beginning in the 1920s, GM was able to snatch market dominance away from Ford by better catering to people’s fantasies – much in the same way that Apple has been able to poach market share from Microsoft and others. 

2012 isn’t 1952, and cars and computers are not the same, but being able to sense and articulate a vision is still the job of marketers. What’s our vision for our own future, today? And why do so many people want to use their minimalist iPhones to take altered pictures of their friends?

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Google+ gets a major design overhaul

When Google+ was unveiled in June of last year, it was clear that the company had created its best social networking product to date.

Obviously inspired to some extent by Facebook, if Google+ had been launched by a start-up instead of the world's largest search engine, some pundits might have labelled it a potential threat.

And for good reason: there was a lot to like about Google+.

It was clean, sort of like Facebook back in the day, and lest it be accused of copying Facebook entirely, Google added some interesting features to the mix - such as Circles and Hangouts.

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Facebook acquires Instagram for $1bn

Today, Facebook has agreed to buy photo-sharing site, Instagram, for a reported $1 billion in cash and stock in its biggest purchase to date. 

As Facebook have been focused on sharing photos since its inception, this isn't a surprising move but it may have been unexpected for those who use Instagram as a separate service. At the moment, according to Facebook CEO, Mark Zuckerberg, the Instagram community shouldn't be worried as it will remain its own separate entity.

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Q&A: Tourism Australia's Nick Baker on content creation and curation

Econsultancy recently launched its State of Digital Marketing in Australia report, which found that online marketing is rapidly becoming a priority for companies, although many are struggling with elements within this.

However, a number of organisations in the country have a well-established legacy of digital operations, arguably the most recognisable and prominent being Tourism Australia, the official Government agency which is responsible for both the international and domestic promotion of Australia as a travel destination.

Here, their executive general manager of consumer marketing, Nick Baker, explains the secrets of their success to date, as well as their plans for the future…

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Tiffany's 'Instagram' campaign could go much further

This week Tiffany & Co. partnered with fashion blogger couple Scott Schuman and Garance Doré for an extension of its What Makes Love True campaign.

Schuman, of The Sartorialist, and Doré, with her self-titled blog, act as champions for the project True Love in Pictures, which aims to create a gallery to represent real couples in love from Paris and New York.

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Levi's uses Instagram to crowdsource stars of next campaign

Levi’s is to launch a global casting call for its 2012 brand campaign using photo-sharing app Instagram.

The brand is testing out crowdsourcing via the app, which now has 15m users and recently saw US President Barack Obama sign up.

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