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Affiliate marketing is thriving, with the sector expected to drive an estimated £4.62 billion in online retail sales during 2010 in the UK alone, according to Econsultancy's annual buyer's guide published last week.
It is important for publishers, merchants, networks and agencies alike to continue to innovate to add value to the customer journey and drive further growth in the sector. This post explores some of the latest trends in the industry covered in the report.
Starting a new business is a positive action, and in my experience most entrepreneurs are positive people. But sometimes that positivity can mask harsh realities that many entrepreneurs would rather ignore, and can lead them to buy into ideas that are detrimental to success.
Here are ten dangerous ideas that many startup entrepreneurs buy into that they shouldn't.
Microsoft's new search engine Bing has been making waves in the search market, adding new features and slowly chipping away at Google's established search dominance. But smaller search engines have an uphill battle when it comes to toppling Google in search.
As Ask.com's Barry Diller pointed out today, innovation in search often works toward Google's advantage. Regardless of whether Google does the innovating.
Matt Isaacs is Founding Partner of Essence, which picked up Econsultancy's 2009 Most Innovative Digital Agency award.
I've been talking to Matt about what innovation in digital, and how to foster this innovative culture within an organisation.
Matt will be speaking at Econsultancy's Future of Digital Marketing event on Wednesday (there are still some places available).
The battle between 'open' and 'closed' on the web started years ago. But it remains an active front as powerful tech companies and young upstarts alike fight for supremacy in markets new and old.
Yesterday, the debate over open versus closed took center stage at Google's I/O conference, where a panel of prominent tech investors argued the merits of each. Dave McClure, a partner at Founders Fund, raised eyebrows with a blunt statement: "Open is for losers."
What do you sell? I mean really, what is it that you actually sell? Why do people visit your website, or even buy your product? What do you offer that compels them to do this?
In a world of substitutes and alternates, we have to learn to better understand what drives our customers. Understand this and you understand how to make your site more effective.
Apple's big media event yesterday produced what everyone had been expecting: a tablet device, which as we know now, has been named the iPad.
Apple is promoting the iPad as a "magical and revolutionary device" but there was palpable disappointment amongst many who had been discussing (and speculating) about the device for so long. Living up to the hype was probably impossible, but is some of the disappointment justified? Is the iPad as "revolutionary" as Apple would have us believe?
In this three part article, we've been looking at alternative approaches to formulating e-commerce strategy. Congratulations to you if you've read this far!
So, it’s roughly the start of a New Year, and with any luck, you’ll have a new budget ready to spend on your ecommerce site. But where to start?
Now, as long as you haven’t already spent it on renewing your software contracts, or on rule-book-throwing vanity projects for your board, then you're probably trying to figure out what expenditure in e-commerce will get you the most bang for your buck.
After weeks of judging, occasional arguments, far too much coffee and – thankfully - lots of internal support, we are now in a position to reveal the winners of our 2009 Innovation Awards.
The judges felt that the standard of the 400 or so entries was remarkably high, and that the winners represent innovation, which can be defined in pure technology or creative terms, but also in context to an organisation or sector. The judging panel included Econsultancy’s in-house internet fiends and a bunch of third party experts.
Our hearty congratulations to all the winners, and also to the shortlisted runners up, and particularly to the ‘highly commended’ runners up named below. Kudos, glory and acclaim to all who triumphed.
So after reading through a whopping 400+ entries - the equivalent of about four novels of text - we have decided upon a shortlist for our Innovation Awards.
All entries were judged during the first phase by Econsultancy's internal staff (myself, CEO Ashley Friedlein, Research Director Linus Gregoriadis, and analyst Jake Hird). The next phase of judging will take place over the next week. For this we're inviting our esteemed panel of judges to cast their eyes over the shortlisted entries.
The judges work at firms such as Honda, The Guardian, lastminute.com, Orange, Mindshare, Channel 4, Google, Isobar, PHD Media, Unilever and Poke. On top of that we have various internet ninjas primed for action, including Avinash Kaushik, Jeremiah Owyang, Sidharth Rao and Dr. Dave Chaffey.
There have been some really fantastic things going on in digital in the past year or so, and we believe that the shortlist represents real innovation in our industry. Well done to all who have been shortlisted, and commiserations to the others who just missed out (some by the very tiniest sliver).
We'll announce the winners on 9 December - next Wednesday.
Social media growth continued to accelerate this year, with more brands integrating social channels into their marketing campaigns. There are some amazing examples of truly innovative, forward-thinking brands that have effectively used social media to connect with their customers, build engagement and create buzz.
However, with just as many companies jumping on the proverbial bandwagon (in an arguably over-hyped space), it’s clear that some brands still “just do not get it".
Here we look back at some of the best (and worst) examples of social media in 2009.