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Posts tagged with Innovation

Google Instant will change — not kill — SEO

Today Google unveiled a new product called Google Instant, which predicts users' search queries and delivers results as they're typing. The news immediately got people talking. While it will make search faster, not everyone is excited about this new feature. Some, in fact, are worried it will kill SEO and harm paid search advertising results. 

Google, however, knows better than to kill off its cash cow with a new consumer friendly feature. Rumors of Google Instant killing the art of SEO are greatly exaggerated. 

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The future of search: news before you know you want it

Google may be king of search, but the company's executives aren't satisfied to reign over the current search market. They want to redefine it. Speaking at Berlin’s IFA home electronics event on Tuesday, Google CEO Eric Schmidt explained the next phase of search that Google is working on: automatic search.

In the near future, Google is hoping to deliver answers to questions you haven't answered yet. Done correctly, that could be great for consumers - and even better for brands.

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Can you start a new business in ten steps with $2,000?

The internet is an entrepreneur's dream. Thanks to the web, a greater number of individuals around the world have been given the opportunity to start a new business.

But while the internet has helped bring entrepreneurship to the masses, the internet hasn't changed the difficulties entrepreneurs face in starting a company, and arguably, it hasn't improved the odds of success.

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Innovation and changing consumer behaviour drives affiliate marketing growth

Affiliate marketing is thriving, with the sector expected to drive an estimated £4.62 billion in online retail sales during 2010 in the UK alone, according to Econsultancy's annual buyer's guide published last week.

It is important for publishers, merchants, networks and agencies alike to continue to innovate to add value to the customer journey and drive further growth in the sector. This post explores some of the latest trends in the industry covered in the report.

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Ten dangerous ideas for startup entrepreneurs

Starting a new business is a positive action, and in my experience most entrepreneurs are positive people. But sometimes that positivity can mask harsh realities that many entrepreneurs would rather ignore, and can lead them to buy into ideas that are detrimental to success.

Here are ten dangerous ideas that many startup entrepreneurs buy into that they shouldn't.

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Competitors beware: Innovation in search benefits Google

Microsoft's new search engine Bing has been making waves in the search market, adding new features and slowly chipping away at Google's established search dominance. But smaller search engines have an uphill battle when it comes to toppling Google in search.

As Ask.com's Barry Diller pointed out today, innovation in search often works toward Google's advantage. Regardless of whether Google does the innovating.

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Q&A: Matt Isaacs of Essence on innovation in digital

Matt Isaacs is Founding Partner of Essence, which picked up Econsultancy's 2009 Most Innovative Digital Agency award.

I've been talking to Matt about what innovation in digital, and how to foster this innovative culture within an organisation. 

Matt will be speaking at Econsultancy's Future of Digital Marketing event on Wednesday (there are still some places available). 

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Open versus closed: ideology is for losers

The battle between 'open' and 'closed' on the web started years ago. But it remains an active front as powerful tech companies and young upstarts alike fight for supremacy in markets new and old.

Yesterday, the debate over open versus closed took center stage at Google's I/O conference, where a panel of prominent tech investors argued the merits of each. Dave McClure, a partner at Founders Fund, raised eyebrows with a blunt statement: "Open is for losers."

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E-commerce strategy: that's not your business!

What do you sell? I mean really, what is it that you actually sell? Why do people visit your website, or even buy your product? What do you offer that compels them to do this?

In a world of substitutes and alternates, we have to learn to better understand what drives our customers. Understand this and you understand how to make your site more effective.

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The iPad: revolutionary or evolutionary?

Apple's big media event yesterday produced what everyone had been expecting: a tablet device, which as we know now, has been named the iPad.

Apple is promoting the iPad as a "magical and revolutionary device" but there was palpable disappointment amongst many who had been discussing (and speculating) about the device for so long. Living up to the hype was probably impossible, but is some of the disappointment justified? Is the iPad as "revolutionary" as Apple would have us believe?

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E-commerce strategy - advanced tactics: innovation

In this three part article, we've been looking at alternative approaches to formulating e-commerce strategy. Congratulations to you if you've read this far!

In previous articles we've looked at Goodwill & Utility, so in this article we look at the final approach, Innovation.

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E-commerce strategy - advanced tactics: goodwill

So, it’s roughly the start of a New Year, and with any luck, you’ll have a new budget ready to spend on your ecommerce site. But where to start?

Now, as long as you haven’t already spent it on renewing your software contracts, or on rule-book-throwing vanity projects for your board, then you're probably trying to figure out what expenditure in e-commerce will get you the most bang for your buck.

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