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Posts tagged with Innovation

Q&A: Joshua Karpf of PepsiCo

Joshua Karpf of PepsiCo

As senior manager of digital media communications, Joshua Karpf is part of a team that runs digital and social media programming for the $60bn food and beverage parent of such icons as Pepsi, Frito-Lay, Gatorade and Quaker Oats.

He will be delivering the keynote at the Econsultancy Peer Summit in New York on June 2. 

Karpf has worked on a number of innovative programs, including Gatorade Mission Control, a digital engagement center at the core of the business, and PepsiCo10, a digital incubator that connects emerging media companies and PepsiCo brands.

We talked with him about innovation, emerging technology, and the value of failure.


Six ways to bring Agile Innovation into your company

SixI have a dislike for the word 'transition' when used in the context of describing the challenge of adapting organisational thinking, practice and output to be more aligned with the new networked, digital environment.

It suggests that there is a beginning, middle and end to the process of change that many organisations are undertaking right now. The reality, of course, is very different.

The requirement for businesses that play in the many markets that are being disrupted by new digital platforms and models is not just to innovate, but to continuously innovate. To adopt an approach to that is, I'd suggest, very different from that which is practiced in most organisations. Agile innovation.


Q&A: Reevoo CEO Richard Anson on social commerce


Richard Anson is the CEO and co-founder of Reevoo, which aggregates verified reviews for brands and retailers. 

I've been speaking to Richard about how he fosters a culture of innovation within the company, and how he sees the development of social commerce and Reevoo's role in this. 


Announcing the winners of the Econsultancy Innovation Awards 2010

Roll the music, for I’d now like to announce the winners of Econsultancy’s Innovation Awards 2010. Before I do, I’d like to thank all of the expert judges who helped us in the process of making our minds up.

Aside from the lucky few winners, we have commended a number of other entries that stood out from the crowd. Commiserations if you missed out. The innovation bar was definitely raised in 2010, and - innovation aside - we were delighted by the sheer commitment to best practice by hundreds of firms who entered the awards.

So, here goes…


Announcing the Econsultancy Innovation Awards 2010 shortlist

Ah, December. For many media folks it is a month of fat lunches and the parties. It used to be like that for me too, until we launched our Innovation Awards a couple of years ago. 

Since then December has turned into a month of hardcore reading. Our in-house judging panel (me, CEO Ashley Friedlein and Research Director Linus Gregoriadis) spent the majority of the month poring over the 350+ entries, checking out sites and apps, and generally trying to make sense of things.

Last year was a great year for innovation, based on what we read. There are some amazing things going on in our industry. 


Q&A: Simon Guild of Bigpoint on the social gaming revolution

Thanks to the popularity of social networks and online communities, the social gaming industry is booming. It's no longer a niche sector, and online games are now popular with people of all ages and demographics.

In fact, contrary to long-standing stereotypes, a survey published earlier this year revealed that the average social gamer is a 43-year-old woman.

Social gaming is a fast-moving landscape, and becoming increasingly significant as consumers are spending a greater proportion of their time playing online games. As evidence of this, London hosted the first European Social Gaming Summit at Chelsea Football Club recently, which explored the evolution of this rapidly emerging sector. 

At the Summit. I caught up with Simon Guild, Chairman of the Board at Bigpoint Games, to discuss the latest trends in online and browser-based social games and the future direction of the industry. 

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Back to the future: How Hollywood is fueling the adoption of augmented reality

AVTR Coke Zero screengrab

Say what you will about Hollywood's lack of creativity, but the industry is decidedly innovative when it comes to movie promotion. Take augmented reality, for example. At the AR Immersion 2010 event in Los Angeles, execs rattled off examples of movie and TV studios using augmented reality (AR) to drive ticket sales, video on-demand purchases, and DVD sales at retail.

AR development firm Total Immersion hosted the event. Jason Smith, the company's manager of pre-sales and product marketing for North America, outlined three ways these movie and TV studios are making AR part of their marketing plans.


Barry Diller: "you can’t compete head on with Google"

Will any company ever be able to compete effectively against Google in the search market? Microsoft is trying, and spending a lot of money in doing so.

But Steve Ballmer might want to have a chat with IAC's Barry Diller. That's because Diller, who spent close to $2bn buying Ask.com in the belief that it might one day compete with Google, has come to the conclusion that Google just can't be beat in search.


It's change, not disruption

One of the tech industry's favorite words is 'disruption'. You hear it all the time. Company X is disrupting some industry. Or Company Y has been disrupted and because of that, is on the brink of going bust.

On the surface, the concept of disruption seems fairly straightforward: young companies, many propelled by new technologies, enter markets and make a huge impact, often sending larger, entrenched players into a tailspin.


Facebook launches location-based Deals - will users actually redeem them?

Facebook logoThere’s a tug-of-war going on between location-based technology advocates and, well, the rest of the online population. Just 4% of online Americans are actually using location-based services, according to new data from Pew Internet. That paltry adoption hasn’t stopped startups like Foursquare and Gowalla from trying to entice advertisers to offer deals on their location-based platforms.

Now Facebook has entered the fray with its new “Deals” offering, which gives users exclusive deals when they check in at stores. Is it premature?


25 innovation mantras for the soul

One of Econsultancy’s core brand values is innovation. As observers we are spoilt for choice, sitting as we do in the middle of the internet industry, admiring innovation on a daily basis. 

We regularly produce an Innovation Report, where we compile some of the cooler things we’ve seen lately. And there is the Econsultancy Innovation Awards, which you must enter if you have been doing amazing things in 2010 (just nine days left until the deadline!).

As such it made a lot of sense to create the role of Director of Innovation at Econsultancy, which I stepped into a few months ago (after eight years as editor). I’m here to encourage, harness and support innovation, among other things. We’ve rolled out a few small projects that are already making a difference, and more are in the pipeline. 

What then, are the common characteristics of an innovative organisation? What are the things you need to put in place if you want innovation to thrive from within? How can you encourage your staff to share ideas and contribute to your innovation programme? What is innovation anyway? Here are 25 thoughts / mantras / ideas on innovation…


Google Instant: the search experts' view

Google Instant is designed to make search faster and easier for users, but what effect will it have on search marketing? 

I've been asking a number of search experts for their predictions on the impact of Google Instant and what marketers can do to adapt to the changes...

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