Posts tagged with Innovation

sports direct

A message to Sports Direct: employees must come before shareholders

There's a quote from Alibaba's Jack Ma: "Customers should be number one, employees number two, and then only your shareholders come at number three."

Many great companies have understood this over the years, and Jack is simply one of the latest digital leaders to express this sentiment.

After reading Ma's quote (see more here), I read about the scandal of Sports Direct warehouses, where workers are effectively paid below The National Minimum Wage (due to staff searches lasting for 15 minutes at the end of each working day).

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motel

84% of travel businesses have a digital transformation function

Only 16% of travel and hospitality companies lack a team responsible for digital transformation.

That's according to data from a survey of more than 170 senior digital marketing and ecommerce executives, part of our Digital Trends in the Travel and Hospitality Sector Report, published in partnership with Adobe.

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Bank Head Office Building

What's the future for big banks in a FinTech world?

There's a huge amount of hype flooding the web about new startup fintech companies and how they're going to change banking forever.

Could it be true? Are the days numbered for Britain's big four banking groups? Could they crush these upstarts before they get off the ground? Or is there a third way? 

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New social ads

How marketers can separate novelty from utility in new ad products

From Facebook's new 360-degree videos, which are now available to select brands as a new ad format, to Snapchat's new Sponsored Lens offering, which allows brands to add custom filters to the Snapchat experience, marketers today face a constant stream of new ad products.

This is both a blessing and a curse.

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Social commerce: merchandising for a new generation of stars & fans

Social media stars have always been keen on merchandising and fully understood its value to their business (especially when their content is free).

But now, we’re seeing a change in their understanding of how merchandise can raise their brand awareness. It’s not just about selling, well, maybe not at first.

For online stars, merchandise can be a way of spreading cool ideas, new designs or just general silliness with their fans.

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Is the healthcare industry catching up with digital innovation?

Healthcare has traditionally been seen as lagging behind other industries when it comes to digital marketing.

But now there are some exciting things happening within this sector when it comes to data, mobile, and consumer-focussed digital experiences

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Hotels, beacons and the race to the bottom

A hot topic of 2015 is beacons and we're all excited, but what's the potential for beacons in hotels?

What could we marketers do to stop the consumer turning their back on them before we even begin? 

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innovation

19 innovative startups set to revolutionise marketing

Technology has fast become a critical enabler of marketing innovation.

Savvy marketers and their agencies are looking to the increasing number of technology startups to inspire and support the creative execution of their campaigns.

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Four takeaways from our B2B marketing report: The Pursuit of Standard Operating Innovation

The connection between revenue growth and innovation is a powerful one.

Marketing executives report that 30% of their revenue and 26% of their revenue growth in 2014 is attributed to innovation initiatives. 

If B2B organisations are to survive in the face of industry disruption, their rate of learning, innovation, and performance improvement must match or exceed that of their competitors.

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Amazon and the age of personalised marketing

Anyone who has shopped online, read a news article online, or is engaged in social media has interacted with recommendation systems in some form or another.  

The one that immediately comes to mind is Amazon, the juggernaut online retailer and the largest internet company in the US.

The ‘response to buying suggestions’ that Amazon offers its customers is said to generate an additional 10% to 30% in revenue for the business.

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Online price personalisation: should we be worried?

With fears about price personalisation growing in recent times, even Harry Enfield’s creations, Stan and Pam Herbert, may think twice about showing off their wealth! 

Personalisation is something that has been heralded by businesses and customers alike.

It has mainly been associated with online activity such as personalised content on a website, cross selling suggestions (think Amazon), bespoke emails such “Here’s what’s new from your favourite brands” (mrporter.com), I can list many more examples. 

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Time is money: how you can make the most of yours

How time tracking can improve productivity and morale

Time tracking is a fact of agency life. You do some work, you record your time. This is logical because you’re charging by the hour: tot up the hours done at the end of the month and you can send an invoice.

But time tracking is something that in-house marketers seem to have never got on with. Surely the only point of doing it is for management to monitor how long your tea breaks take?

If they introduce time tracking, what will the next step be? Rationing of biscuits? A maximum number of loo breaks? 

This idea misses something very important: for some activities tracking time is the only way of measuring and improving return on investment.

And at the end of the day, that’s what your boss (and his boss) care about.

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