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Posts tagged with Infographics

This week's top six infographics

Here's a round up of some of the best infographics we've seen this week. 

Stats include the decline and fall of Yahoo, viral video, shoppers' views on personalisation, and why reviews matter to local businesses. 

Terrible Infographics

How not to make an infographic: four examples to avoid

Regardless of whether you like them or not, the creation and promotion of infographics has become absurd and out of control.

In fact, there's almost certainly an infographic that illustrates this deluge of information in an easily digestible visual format. 

Good infographics are great but many are bland, lots are bad, and some terrible. And to find the inglorious selection of infographics discussed in this post I only had to look at a small selection of tweets from the past week. 

If you are thinking about making one, here are four examples not to follow...


This week's top six infographics

We see a lot of infographics here at Econsultancy, some of them good, some not so good.

Here’s a round up of a few of the best we’ve seen this week, including stats on airlines and Twitter, the true cost of an iPhone, and how social media breaks the news...

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Brits are twice as likely as Americans to buy on mobile: stats

It seems that the UK's shoppers have adapted to mobile shopping more than their US counterparts. In the UK, mobile accounts for 9.1% of all e-commerce sales, compared with 4.6% across the pond. 

These stats come from RichRelevance's 2012 Q1 Shopping Insights Mobile Study, and are based on more than 1.1bn shopping sessions on UK and US retail websites (including mass merchants, as well as small and specialty retailers) up to 25 March 2012. 

Here are some highlights from the study, and well as an infographic summarising the key findings... 

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10 amazing Google infographics

I've rounded up ten recent infographics on Google, with lots of stats, tips on searching Google, the most expensive keywords, and 2011 revenues.

Where possible, I've added the infographics to this post in a readable size, but for others you can click on the image to see a larger version... 


Tips for creating better display ads: infographic

Ad server MediaMind publishes regular benchmarks that analyse trends and performance metrics within a range of digital advertising formats.

These are created on the back of 300,000 rich media ads with more than 100bn impressions worldwide, creating a significant data set that can be used to gauge how various formats perform in the real world.


Econsultancy's top 25 blog posts of 2011

Since we've (almost) reached the end of the year, I've compiled a list of Econsultancy's top blog posts of 2011, ranked (roughly) by number of page views.

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How social are you? Five steps to the perfect social strategy

I have a firm belief that in five to ten years time, we’ll no longer refer to media as ‘social’. That’s because everything we do will be social by its very nature.

We’re already seeing social functionality dominate much of what we do online, from shopping, consuming news to listening to music. But how equipped are brands to cope with this uber social future?


10 fantastic Facebook infographics

I've rounded up ten recent infographics on Facebook, with lots of stats, on demographics, why people follow brands and more. 

Where possible, I've added the infographics to this post in a readable size, but for others you can click on the image to see a larger version... 


Why online customer service is important: infographic

Despite the importance of the internet, online customer service often leaves a lot to be desired

According to a recent Econsultancy/Toluna survey, 48% of UK consumers find the telephone the most frustrating customer service channel, while 44% prefer to contact firms by email. 

In this infographic by customer service vendor zendesk, tha stats show that 58% of US consumers prefer email as a customer service channel... 


Mobile accounts for 10% of e-commerce visits but converts at half the rate

Mobile is now driving an average of 10% of visits to e-commerce sites, but there is much work to be done to optimise conversion rates, according to a new study. 

The study by e-commerce agency Screen Pages looked at more than 1.5m visitors to 30 non-optimised websites, and found that conversion rates were an average of 41% lower on mobile. 

Whether retailers are prepared or not, mobile users are accessing their sites, and this study gives some idea of how mobile users interact with standard sites on mobiles. 


10 amazing Twitter infographics

I've rounded up ten recent infographics on Twitter, with lots of stats, the best times to send tweets, the psychology of Twitter and more. 

Where possible, I've added the infographics to this post in a readable size, but for others you can click on the image to see a larger version...