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What your website can learn from Google’s Rap Genius ban

Thanks to a 10 day ban from Google, the lyrics website Rap Genius saw an 80% plummet in its daily traffic over Christmas.

The site has now been restored to the Google SERPs, but at what cost? Here I’ll take a look at what Rap Genius did to incur such a punishment from Google and what lessons or warnings your website can learn from this?

I’ll also answer the question, what the hell is Rap Genius?

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