Posts tagged with Iab

Internet ad spend now higher than television ad spend in the UK: report

The economy may not be great, but the internet isn't complaining. In fact, the economy has likely helped internet advertising achieve a significant milestone in the UK. According to the Internet Advertising Bureau (IAB), internet ad spend surpassed television ad spend for the first time ever anywhere in the world.

Total spending on internet ads in the UK hit £1.75bn in the first two quarters of the year, a 4.6% year-over-year gain. That's good enough to account for almost 24% of all ad spending. Television, on the other hand, now accounts for just 21.9% of ad spend following a painful 16.1% year-over-year decline.

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Poll shock: Consumers and advertisers differ on ad perception

Advertisers may think their ads are effective, but consumers are not always prone to agree. A new LinkedIn Research Network/Harris Poll found that a gap between advertisers and consumers still exists in ad perception.

While the majority of advertising professionals think their advertising works quite well, consumers are not so convinced. And perhaps the most troubling result is that new ad formats online are annoying consumers.

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Making the most of mobile advertising

More than half of respondents to a recent survey said they find mobile an easy-to-use platform with which to communicate with their favourite brands, and agreed that they would be willing to pass on offers to their family and friends.

The research, endorsed by the Internet Advertising Bureau and the Mobile Marketing Association, shows 54% of the people questioned would be willing to use mobile to interact with "brands of their preference".

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Mobile ads perform better than ads online. For now.

Mobile advertising may still be a nascent market compared to online and traditional advertising, but its performance rates are often higher. For instance, mobile display ads have five to ten times higher click-through rates than banner ads online. Those numbers are impressive, but can they last?

At the IAB Marketplace: Mobile conference on Monday, the consensus was unsurprisingly yes. Mobile marketers and advertisers are pleased with how their medium has been performing in the downturn. And they were more concerned with the sucess of what is currently out there than the reach of mobile advertising as compared to online.

But will mobile advertising sucess rates continue when the novelty wears off?

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Advertisers ready new plans to preempt federal privacy regulation

Online advertisers are hoping to head off federal regulation of behavioral targeting with new measures that protect users' privacy and inform them of when and where they are being tracked online.

A new bill being crafted in Congress is rumored to include a regulation that would force advertisers to use opt-in provisions when tracking users online. 

But web advertisers are trying to come up with measures that would adequately inform consumers of their tracking policies to avoid a blanket provision that could severely handicap the business of collecting user information and selling it to advertisers.

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Microsoft exec: no growth in online ad spend until 2012

The general consensus seems to be that the Great Recession will end sooner than later and, even if we've got some permanent scars, most of us in Internet Land will get back to business as usual.

But what if that's not the case? What if online publishers should be preparing for a protracted period of little to no growth in online ad spend?

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Half the battle in social media is figuring out what to measure

Today at the IAB Social Media Conference in New York, the Interactive Advertising Bureau released a new set of best practices for social advertising online. The IAB began setting standards for online advertising in 1996, and the new guidelines are meant to make social media ad buys more standardized, and especially, more scalable.

This is important in the social media space, where so many people are still unsure of what they want from social media campaigns and what their campaigns are capable of there. However, it is still unclear if the large social media networks will adhere to the standards.

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Q&A: Jon Mew on the IAB's mobile advertising study

The IAB released its first mobile ad spend study this week, which shows that the UK market grew by 99.2% year on year, and was worth a total of £28.6m in 2008.

I've been talking to the IAB's head of mobile Jon Mew about the mobile advertising survey...

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IAB bows social media metrics

Social media is marketing, not advertising, but it's got to live somewhere, and it's got to be measured. So it's only slightly ironic that the Interactive Advertising Bureau (IAB) would introduce definitions of social media metrics, given social media is the marketing channel that's actual beginning to replace advertising.

In a hefty 12-page document, the IAB's "Social Media Ad Metrics Definitions" (PDF download) slices social media into three subsets, and outlines relevant metrics for each. The major categories are defined as:

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IAB to revise ad unit standards - with creative input

The Interactive Advertising Bureau is taking a new look at interactive ad unit standards. Only this time, they're looking for a new constituency to weigh in on the future of online advertising: the creatives.

"We believe we can make interactive advertising far more hospitable to the craft and practice of persuasion by putting creativity front and center in the development of advertising standards," said Randall Rothenberg, IAB president and CEO. "By bringing creative agency leaders into the discussion of the standards, we highlight our industry-wide mission to showcase brands and engaging consumers in meaningful ways."

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How to be good in the world of SEO

The Internet Advertising Bureau UK recently developed a set of good practice principles for online promotions, to ensure companies that collect and use data for behavioural advertising do so ethically.

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Revising the downturn, again

dataGrowth forecasts for 2009 continue to be revised. Emarketer, following on the heels of the IAB's tentative outlook on 2009, has taken its internet ad spend projection down to 4.5 percent. It predicted an 8.9 percent bump last December.

And like the IAB, eMarketer analysts are hailing the projection as a good achievement in a terrible economy. That's for internet spending. On a global, multimedia level today WPP's GroupM revised U.S. spending this year to fall by 4.3 percent in 2009 to approximately $155 billion (versus the 3 percent drop predicted in December) and drop another 6.8 percent to about $144.5 billion next year.

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