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Posts tagged with How To

google search console

Maximising content-led organic traffic with free Google tools: A comprehensive guide

How do you drive more organic traffic by efficiently enhancing your content strategy using only free tools?

Here's a 2,500 word how-to guide.

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sunrise

11 Econsultancy blog posts that marketers can use every day

Many of these ‘greatest hits’ don’t need flagging up as they are shared a lot and have probably been seen by some of you.

However, I wanted to group together a list of posts that are of considerable value, so you can bookmark, pocket, etc. and then use to impress your friends and win business.

Simple as that. Just click the pictures to see the original posts.

I’ve tried to include posts that won’t date, so I’ve left out Chris Lake’s web design trends post (which is proving our most popular this year) because it’s billed as ‘2014’. However I think it will remain useful past the end of the year, so check that out, too.

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house moving

How to transfer your blog from WordPress.com to WordPress.org

This is the seventh in a series of posts discussing how to set up and run a WordPress blog from a relatively experienced expert, which will feature many helpful and hopefully relevant tangents.

This week: the big move!

If you’ve been running your blog happily for the last year or so, picked up some fairly positive comments and attracted some healthy organic traffic you may be thinking: what next?

Is there more I can do? Perhaps you’d like to dig around in the code to improve the look and usability of your site. Perhaps you’d like to ditch the .WordPress part of your URL. Perhaps you’ve discovered there’s a whole world of fancy plug-ins available to WordPress.org users to customise their site in ways you can’t within your blog.

Here I’ll look at domain name registration, finding a web host, installing WordPress.org and importing all of your existing content.

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How to bring your PR in-house. Part one: the network

Looking to start some of your own PR or influencer relations in-house? Read up on tools of the trade and best practice in this four part series.

For years PRs (or publicists) operated in specific areas of industry with little fanfare or name recognition for the field. To find a job description, one would have had to look to the fashion, publishing and entertainment industry.

Large corporations kept public relations heads, but typically this role was a defensive position, rather than a proactive part of any marketing strategy.

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Econsultancy Facebook Page

How Econsultancy uses Facebook, Twitter, Pinterest and Google+

Inspired by the works of our reporting superstar David Moth, I decided that with all these big brands being covered in our series on social strategies, it was high time we threw our own hat into the ring.

As I’m the one doing it (and an egomaniac), I thought it might be fun to talk about how and why we use different social channels at Econsultancy...

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Six limitations of Pinterest for brands

There’s no doubt that Pinterest has grown incredibly quickly, if not too quickly some may argue. The site, which is nearly the second most popular social media site in the United States and most recently had $200m poured into the business. 

The backstory for Pinterest is that the image-based, social information sharing network has been one of the fastest-growing consumer sites, with comScore at one point last year noting a 4,000% rise in Pinterest traffic (Tumbler up 168%, Facebook up 4%).

After using Pinterest from the beginning there have always been several features that could’ve improved the usability for everyone. 

All the statistics have proved Pinterest to be a leading site with conversion rates been much higher than it’s counterpart Facebook but there’s still room for some significant changes to be made, which will ultimately improve the experience for marketers.

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Seven steps for effective Twitter monitoring

https://assets.econsultancy.com/images/resized/0002/8695/monitoring_7-blog-third.pngTwitter is Econsultancy’s largest and busiest social channel. At time of writing we have about 125,000 followers there, and are growing consistently. 

Keeping an eye on all the activity there and looking for useful opportunities takes up a substantial part of my day, and while there are a number of paid services that can update me and keep me supplied with reports, I also like to check in realtime throughout the day. 

I thought I’d quickly run through the various searches I have in place so that you can set up an effective realtime monitoring station...

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Five handy Pinterest tools to help you measure success

https://assets.econsultancy.com/images/resized/0002/5578/econ_pin_boards-blog-thumb.pngWe've been somewhat surprised recently by Pinterest. While the platform has grown at a phenonmenal rate it probably isn't the first place you'd expect a fairly niche business like Econsultancy to succeed.

However, since starting our boards there, we've seen some very good referral numbers and even a few final-touch conversions, so I thought it was time to dig a little deeper and see how we could make the most of the platform going forward.

As such I've recently been trawling the net in search of measurement tools and it turns out there are already quite a few. Here, I've compiled five dedicated Pinterest tools that can help you make the most of your audience there...

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How to optimise LinkedIn's new company pages

https://assets.econsultancy.com/images/resized/0002/4104/page_overview-blog-half.pngDespite its no-nonsense, all-business remit, LinkedIn isn't afraid of cutting a dash in the office and has updated its image in a number of ways recently.

Unlike the changes we’re seeing on some other social networks, LinkedIn’s have all been genuine improvements which put functionality and community first. 

This week saw major changes to a feature that’s previously been rather frustrating for managers: Company pages. 

LinkedIn has always concentrated on putting the individual first, so building a unified company presence on the site has had unique challenges in the past. Hopefully this makeover will give companies a chance to give their branding a more dynamic presence.

Having just updated Econsultancy’s LinkedIn page, I thought it would be good to run through the major changes and look at ways to optimise your business page on LinkedIn...

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Facebook Timeline case study: The Hunger Games

https://assets.econsultancy.com/images/0001/8327/facebook-pages-for-business-packshot.png

Over the past few weeks I’ve been spending even more time than usual on Facebook, putting together a new update to our report: Facebook Pages for Business: A Best Practice Guide.  

It’s been a mammoth task, with Facebook in an almost constant state of flux over the past 12 months.

The Facebook Pages for Business guide contains over 80 new examples, and includes details on optimising the Timeline, guides to daily admin and tracking success, advice on creating and communicating with audiences, optimising your page to help with search and brand positioning, usage and demographic stats, and case studies of a variety of businesses, from niche B2Bs to global FMCGs. 

The report has been designed to take you through every aspect of Facebook, from clicking 'create a page' to advanced f-commerce and beyond.

It reflects the sheer scale of Facebook, and should help to counter all of the outdated information that's available, something I know from first hand experience to be incredibly frustrating. 

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Why aren't you using animation, yet?

Why aren’t you using animation yet?

Animation is often overlooked when planning a marketing campaign, meaning that many organisations can miss out on using this powerful tool.

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Seven ways to be a blog content king

I’m sure you’ve already read a lot of articles advising you about the power of blogs. They provide fresh, content that search engines love, that you can farm out through social channels and use to engage and amuse your audience, share links, grow your network… the list goes on.

The problem is, you really aren’t sure how to go about it. First and foremost, running a successful blog requires a lot of hard work on your part, and maybe you just don’t feel you have enough interesting content to fill page after page.

The biggest mistake made is often the assumption that a blog is simply another promotional channel for your business.

7 comments