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Posts tagged with Harvey Nichols

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Five retailers using NFC and RFID to enhance shopping: but do they work?

Let's take a look at who is using this technology in retail.

I'm not looking at payment here, which NFC has been mired in, merely how the shopping experience can be enhanced.

I'll get a few things off my chest about what works and what doesn't. First, a super quick differentiation between the two technologies.

Near field communication (NFC) is capable of two way communication, so payment (a debit and credit) for example, or even in medicine (a tag in your skin could send vital signs to your smartphone), and it works only at short distances. NFC can be used more basically, to simply transmit set information to a phone or tablet.

Radio frequency identification (RFID) has been around for yonks, the tags only transmit information, to an RFID reader (an NFC enabled phone or tablet such as an Android can be used as a reader, but for an iPhone a separate reader is required). These tags have been traditionally used in stock control.

There's bluetooth low energy (e.g. iBeacons) in the mix, too. However, many of the uses of beacons have been for push messaging to customers.

In this piece I'm not going to be talking about geofencing which can be done with RFID, GPS or low energy bluetooth (iBeacons). I'll be focusing on active rather than passive engagement, though I'll discuss iBeacons in my conclusion (as they're rapidly taking hold in many of the same scenarios).

Right, now that's taken care of, let's dive in...

12 comments

How could Harvey Nichols have made its site more luxurious?

We posted a brief review of the new Harvey Nichols site this week, posing the question of whether it lived up to the brand's luxury image. 

As you'll see from reading the comments on that post, not everyone was convinced by the new site. 

So, I've been asking a few ecommerce professionals for their views on the site, and what Harvey Nichols could have done better...

1 comment
Harvey Nichols logo

Does Harvey Nichols' new site match up to its luxury reputation?

Harvey Nichols has launched a new website that seeks to reinforce its status as a luxury multichannel retailer.

The relaunch includes a new mobile site and additional features such as a ‘Click & Try’ service and real-time stock levels.

Rather than carry out a full review of the new Harvey Nichols site, I thought it would be useful to highlight a few of the new features.

In the past we’ve come across a number of high-end brands that are severely let down by the online customer experience, so have Harvey Nichols and development agency Ampersand Commerce managed to get it right?

Read onto find out, or for more information check out our blog posts looking at 17 luxury brands with poor web user experience or how Mulberry's new responsive site shows luxury brands how to do UX.

18 comments
Harvey Nichols Sorry I Spent it on myself

10 UK Christmas adverts with the highest social engagement

Predictably John Lewis currently retains the highest social engagement for Christmas ads, but for how long?

As of 10 December 2013, the John Lewis ‘The Bear and The Hare’ ad has achieved 10.3m views, and just over 1m engagements (likes, shares or comments).

However, its engagement-per-thousand-views (EPM) has dropped to 101, from 393 in four weeks.

This seems logical. The more popular and ubiquitous a video is, the less likely that people will bother sharing it as they feel they’re just adding to the noise of what we’ve already seen. 

Interestingly though, this viral complacency may lead to a pre-Christmas upset. 

4 comments