Posts tagged with Great British Bake Off

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Great British Bake Off and the rise of social TV

The Great British Bake Off finale achieved 156,000 tweets during its 8pm-9pm broadcast last night.

The flagship BBC2 show has also seen a steep rise in audience figures over its 2013 season, achieving 9m viewers during its finale, up from 6.5m who watched the crowning of last year’s winner.

Although an assured move to BBC1 and a 32.6% audience share is a huge success, perhaps The Great British Bake Off's greatest legacy is highlighting our changing viewing habits and how Twitter is transforming the way we watch TV.

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