Posts tagged with Gravity

the hobbit

14 blockbusting examples of movie website design

As the cinema experience continues to improve with technological advancements in Imax, 3D and fully immersive sound, so too does the aesthetic experience of the web with its glorious HTML5, parallax scrolling and super-slick CSS3 coding.

It's as if they're competing directly for our attention!

Thankfully the home experience will never match the cinema experience no matter how cutting edge your home cinema set-up may be. 

Just think of the sheer visceral horror of watching Sandra Bullock spinning out of control in the depths of space and how muted it will seem while watching it in bed on your tablet.

These films still need to be marketed through these less than cinematic desktops and portable devices in order to drag us out of our homes and into the theatres.

Luckily the fast pace of change in web design trends has meant that the large scale experience of cinema can be substituted online in brilliant alternative and innovative ways.

Here is a list of movie websites that either feature captivating visuals, grand technological achievements, innovative UX or highly interactive fun, whilst also perfectly capturing the essence of the movie online.

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Gravity film still

10 excellent video-embedded landing pages

Using video on a landing page can increase conversion by up to 86%.

This statistic comes from a study by EyeView on various ecommerce sites.

In the study, two different variations of the same website were built, with 50% of the traffic being directed to a landing page with an embedded video, the other 50% directed to a page without.

The website that achieved the largest conversion rate (86%) was an online tutoring service. This is clearly the type of company that would naturally benefit from a landing page video, as most of its content is likely to be delivered via that medium anyway. It’s a free ‘sampler’, a way to show how professional and useful your service is before the visitor has signed up for a subscription.

Video is one of the best and most persuasive of all visual tools as it’s capable of delivering large amounts of information quickly and succinctly. Especially if it's about a new service or product.

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