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Digital transformation is a unique and idiosyncratic process, wholly dependant on the organisation in question.
However, that's not to say there aren't lessons we can learn by looking at case studies. Indeed, the UK Government has been a crucible of digital innovation for some years.
So, what better place to look for lessons on addressing the digital skills gap within your own business?
So, we've been talking about Government Digital Services (GDS) and GOV.UK quite a lot on the Econsultancy blog.
This is for two reasons. One: it's great (in the middle of open, agile transformation that starts from without). Two: Mike Bracken is speaking at the awesome Festival of Marketing in November.
Here I've rounded up 10 of the best blog posts from GOV.UK's 59 (count them!) blogs. Each post deals with user experience, service design or digital transformation.
I hope you enjoy them as much as we have.
We and many others have made our love for Government Digital Services (GDS) quite clear.
However, I thought it worth quickly flagging up an interesting post on Reddit that shows just how far GDS has come and the standards it is setting.
In the post a redditor from the Home Office highlights a poor experience and a developer from the GOV.UK team fixes it within a day.
If you want to hear from Mike Bracken, executive director of digital at GDS, get yourself to the Festival of Marketing in November.
Politics and social media go hand in hand. There's even a social network with political consciousness an implicit demand of its users (Volkalize).
Social media is mature enough now that in America the senate is currently deciding on whether employers should have the right to demand disclosure of social network user names from its employees.
Essentially, we see our free social media activity as a right, as much as we do our vote.
With Alastair Campbell the opening speaker on day two of our Festival of Marketing, and British and American elections in 2015 and 2016 respectively, it seems appropriate to ask 'what can political parties expect from social media?'
Let’s face it, in 2013 Gov.uk has featured in the forefront of many people’s minds as a flag bearer for great design and digital change. Continuing this trend, Thursday last week saw Gov.uk release the next section of its alpha style guide.
If you don’t have a style guide, or you have a fusty old copy in a shared folder no longer in use, or even worse, just a printed copy in a folder, well now is the time to update it and watch standards soar.
This style guide (part of GDS's seven wider design principles) is still being optimised but now includes sections on ‘writing for Gov.uk’, ‘writing for the web’, ‘style points for various content types’ and a ‘transactions style guide’.
It's interesting that Gov.uk realises the style of the guide itself is important. Continuous work on improving navigation and keeping content up to date is as important for the style guide as for the wider site.
If information and guidance isn’t up to date, or the guide is not easily engaged with, errors carried forward will persist.
Let’s take a look at the new style guide and see why it stands out, as well as what you can appropriate for your own organisation’s style guide. I hope you'll agree with me, that when a style guide is done well, it's actually a lot of fun to use, with more prescriptive advice on grammar reading as dead pan as a Stewart Lee gag.
It may not be the most exciting part of the technology industry, but government is increasingly using the internet to communicate and interact with citizens.
In some cases, use of the internet is becoming a requirement as agencies are required to be a part of 'open government' initiatives.
The last UK election was touted by many as the first ‘truly social’ vote. There’s some truth to this, given the huge growth in uptake of social networks from 2005 to 2010, improvements to internet access and consumer awareness of these channels.
Plus, there was influence from the party leaders themselves as most of them tried to emulate the success of Obama’s 2008 campaign.
Now in the US, just a day ahead of the Iowa caucuses (widely accepted as the first major electoral event in the run-up to the presidential election) the same prediction is being wheeled out again. Where Obama blazed a trail, others now seek to follow.
Over the past month, battle lines have been drawn over a proposed new law in the US called the Stop Online Piracy Act (SOPA).
If passed, it will strengthen the American Justice Department’s power to go after websites that host disputed copyright material and could make sites such as YouTube, Tumblr, and Reddit liable for violations.
The Central Office Of Information (COI) is being scrapped in a multimillion pound cost saving redevelopment, being replaced by the new Government Communications Centre (GCC).
The COI always had benefit in the past because it could collectively buy media in bulk at a preferential rate, giving Government departments net savings when advertising. However, that doesn't work in a digital environment as bulk offerings rarely offer additional savings. So what can the new GCC do to add value to the digital operations?
We published our Digital Engagement in the Public Sector report last week, which looks at the Government's use of digital channels.
I've been talking to the report's author Tom Raggett, an independent Government advisor, about the issues uncovered by the report, and where he thinks the Government is using digital effectively...
When Google first threatened to exit China over concerns about the government's censorship stance and involvement in a hacking incident, I called Google's move a "calculated business decision" while at the same time questioning just how calculated it really was.
And when Google decided to run a Chinese language search engine from Hong Kong, I noted that Google was clearly "to have its cake and eat it too", albeit with little chance of success.
How important is 'network neutrality'? In the United States, the Federal Communications Commission thinks it's such a big deal that it's willing to completely ignore court rulings and potentially even Congress in its altruistic effort to 'protect consumers.'
But in a rare example of thoughtful governmental restraint, Ofcom, the UK's communications regulator, has determined that network neutrality may not be all that it's cracked up to be.