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Posts tagged with Googlemail

Stop Spam

Gmail offers unsubscribe link and the world of email marketing comes to an end

It’s all change again, Gmail rocks the world of email by apparently making it even easier for a recipient to unsubscribe from legitimate marketing email.

This is a shock to some, especially to those who thought they were safe by hiding the unsubscribe button, deep within the very small print at the bottom of the email.

So, is this going to be a disaster for some email marketers? Or is this new process just a little different from something that first saw the light of day in 2009…..