{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Google

Can Google's new interactive ads reduce app install costs & churn?

Effectively marketing a mobile app might be one of the most difficult tasks a marketer can face.

Research has shown that a quarter of mobile apps that are installed are never even used, and churn can exceed 50% for those that aren't used twice within the first 12 hours after download.


Google launches new lead gen product as search bug quashes competitors

If questions lingered about Google's commitment to lead gen, the world's most popular search engine answered them this week with the launch of Google Compare for mortgages.

The service, which helps consumers shop for a mortgage from multiple lenders, was announced earlier this year and is now available in California. Google plans to launch in other states soon.

google voice search

Google voice search update: In pictures

I was going to write a post titled 'Google Voice Search: What does it mean for marketers?'

But then I realised it would be apt to sum up Google's update with as few written words as possible.

It's great fun exploring Google's voice search and knowledge graph, so here's my summation of Google's update through some choice screenshots.

1 comment
New social ads

How marketers can separate novelty from utility in new ad products

From Facebook's new 360-degree videos, which are now available to select brands as a new ad format, to Snapchat's new Sponsored Lens offering, which allows brands to add custom filters to the Snapchat experience, marketers today face a constant stream of new ad products.

This is both a blessing and a curse.

facebook logo

Why Facebook could win the high street battle with Google

Facebook and Google both continue to improve their location-based advertising products, targeting mobile users and attempting to cash-in on online to offline conversion.

Here's a roundup on the state of play and some thoughts as to why Facebook may be best positioned to win the battle of the high street.


Why it's time to leave old-school SEO behind

The term SEO, which was allegedly first used in 1997, has long been used to describe a webmaster’s ability to edit a website’s design and code to favorably influence its rank on search engines. 

SEO strategies have included back-linking, title tags, page architecture, site maps and introduced us to a style of writing content that emphasizes keywords.

These strategies have largely belonged to webmasters and programmers.


Five digital marketing tips for retailers this Christmas

It’s nearly ‘that time’ of year again. So what are the key things to consider if you’re still putting the final touches to your digital marketing strategy for the holiday shopping season?

clear water

Five digital organisations with a transparent company culture

What is company culture?

It's more than some free snacks and an away day, but exactly how much more?

Well, digital-first organisations and startups are often defined by a transparency that's lacking from more conservative public and private owned companies.

Here's a roundup of five companies that champion transparency.

google logo

What does the rollout of Google cross-device conversions mean for marketers?

Cross-device conversions can now be reported at keyword-level in Google's search, display and shopping ad products.

This means advertisers can optimise for cross-device conversions within their automated bid strategies, for example looking at cost per acquisiton (CPA) across mobile, tablet and desktop.

What does this mean in the context of other recent Google product updates?

google logo

What could the Google-Yahoo AdSense partnership mean for marketers?

You may have seen the news that Google plans to provide web search results and search ads for an unspecified number of Yahoo user queries. 

See the SEC filing here. So, what does that mean for marketers?


Are marketers overestimating mobile search?

Every month Google delivers results for about 50bn mobile searches, and in May the search giant revealed that mobile devices produce more searches than their desktop cousins in 10 countries, including the US and Japan.

So it's no surprise that marketers are paying a lot of attention to mobile search, from ensuring that their sites live up to Google's mobile-friendliness standards to pouring money into mobile paid search.


What Facebook's major search update means for marketers

For years many have argued that Facebook is the biggest threat to Google's dominance on the web, and some have even suggested that the social networking giant could one day challenge Google in search.

The latter remains to be seen, but Facebook has taken a major step in that direction with the launch of Search FYI.