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Posts tagged with Google Analytics

Pattern Recognition with Google Analytics

These are some of the techniques I use for Advanced Segmentation in Google Analytics to spot weaknesses and opportunities to get better results from sites I analyse. Which techniques do you use?

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Does Google Analytics overstate the value of search?

A fantastic post by Francois Derbaix, CTO at top French travel site Toprural.com, tells us that Google is as susceptible as anyone else to imposing conditions that make its services look good when you analyse your site traffic.

Comparing the stats for Toprural delivered by Google Analytics with his own 3rd-party solution, he finds that, while his own system (AT Internet’s XiTi) says 37.8% of visitors come via Google, GA says it’s 71.8%. The core of the problem, he discovers, is the good old cookie window. It turns out the default cookie window Google ascribes to visitors that arrive on a site via Google is six months. Six months!


Google empowers local businesses

The internet can be a powerful tool for local businesses but in many cases, it's the mom-and-pop shop down the street that doesn't have the resources or tech savvy to make the most of the web.

Google is trying to change that and yesterday announced the launch of a Local Business Center dashboard that gives local businesses a set of free tools to monitor and analyze their business listings on Google.


How to create an awesome Twitter profile in Google Analytics

twitter sources

Using a few Google Analytics advance filters, it’s very easy to create a handy Twitter-specific profile which groups together twitter sources such as web clients and short URL services.

If you've read my earlier post 2 easy ways to track social networks in Google Analytics, you should be quite familiar with using advance filters in Google Analytics. A large percentage of Twitter's traffic is coming from phone or desktop based clients, in which case they'll appear as direct traffic so be sure to place extra attention to filter three.


2 easy ways to track social networks in Google Analytics

tracking social networks

With so many resources spent on social media marketing these days, the job of analyzing its effectiveness in the overall marketing mix is becoming more important.

If you're using Google Analytics to track your site's visitors and revenue, you'll notice that by default you can analyze traffic mediums such as direct, organic etc, but what about social networks as a standalone traffic medium?

To achieve this level of reporting in Google Analytics and to basically tweak Google Analytics to create this traffic medium, you've got two options.


Take your analytics anywhere using the Google Analytics API

Do you eat, sleep and breathe web analytics? Do you find yourself constantly checking how many visitors your websites have received today? Is scouring your analytics in search of new wisdom a hobby?

If you answered yes to any of these questions, you'll love what Google just announced. If you answered no, there's still probably something of value in it for you too.


Content management: putting it all together

If you made a list of all the essential tools in an online business' toolkit, what would be on it?

Chances are you'd include content management, analytics and multivariate testing.


If you're still using the old Google Analytics code, you're not alone

In late 2007, Google upgraded the tracking code script for Analytics. The new script, ga.js, offered a number of significant improvements over the old script, urchin.js. If that didn't convince you, it also offered some assurance: Google would be maintaining ga.js going forward but urchin.js support would end at some point within 12-18 months.

Given how important web analytics are to online publishers, one might have expected websites to switch over to the new code pronto, especially major websites.


Google introduces Analytics qualification program for individuals

If you use Google Analytics, Google has launched a new program that might be of interest.

Google Analytics IQ (short for Google Analytics Individual Qualification) is similar to the Google Advertising Professionals program, which certifies individuals who work with AdWords.


Google + AJAX = bad news for third-party analytics providers

In my opinion, being able to track how people are finding your website through search engines is one of the most important data points available to business owners and marketers.

After all, since SEO can make or break a website, knowing which search terms are producing organic traffic is crucial to evaluating your SEO success and analyzing what you can do better.

But a new change that Google is testing makes it impossible to track this data if you use a third-party analytics provider.