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Posts tagged with Google Analytics

Which are the most significant new Google Analytics features?

As reported earlier, Google announced some shiny new analytics features yesterday, with 36 more to come over the course of the week. 

I asked a few analytics experts for their views on the new features, which are most significant, and how they could be put to use by online businesses. 

7 comments

Google announces 14 new analytics features

Yesterday's Google Analytics Summit contained 14 new product releases, with perhaps the most interesting being the ability to view demographic data. 

The Google Analytics blog has a rundown of all the new features, but here are a few of the most significant... 

7 comments

Time to say a last goodbye to organic keyword data?

There are lots of reports around the web right now that Google is redirecting all traffic to the HTTPs (secure) version of its site. 

Search Engine Land explains that this may be an attempt to block NSA spying, or perhaps to increase ad sales. Who knows?

What does seem certain is that the amount of organic traffic which is encrypted has leapt up over the past month, and more so over the last day or so. 

16 comments

Which metrics should publishers be using in Google Analytics?

I was reading this article on paidcontent over the weekend, which points out the value of analytics to publishers, but only if they are using the right metrics. 

The key point was the danger in focusing on pageviews, as this doesn't necessarily help to build the kind of audience that publishers and their advertisers need. 

I would agree with that, and though pageviews are not insignificant, there are many more useful metrics for publishers to view. 

In this post, I'll attempt to answer the question by sharing some of the ways I use Google Analytics for this blog, while this post presents 10 shortcuts to Google Analytics reports and dashboards for publishers, bloggers and content marketers

12 comments

10 useful custom Google Analytics reports and dashboards for publishers

This post presents 10 shortcuts to Google Analytics reports and dashboards for publishers, bloggers and content marketers.

I've compiled these from various sources, but I'm sure there'll be some more useful reports out there, so please share them in the comments... 

If you are logged into your Google Analytics, just click the download links, and the reports and dashboards can be saved to your acount. 

4 comments
online measurement

50% of businesses cite lack of budget as main barrier to successful online measurement

For the second year in a row 50% of businesses have cited lack of resource and budget as the main barrier to implementing a successful online measurement strategy.

The second most common reasons were siloed organisation/lack of co-ordination and lack of strategy, both of which were identified by 25% of respondents.

The findings come from the Econsultancy/Lynchpin Online Measurement and Strategy Report 2013 which contains a comprehensive analysis of issues affecting the web analytics industry and valuable insights into the use of analytics and business intelligence tools.

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Slow page speed: what to measure, how to measure, and how it’s affecting your ecommerce channel

A recent article on the Econsultancy blog discussed the issue of page load times getting slower with some helpful tips on what can be done to help speed things up.  

The article stimulates other questions that I thought it would be interesting to tackle in more depth. 

17 comments
How to measure branded search

How to measure branded search traffic in the 'Not Provided' age

Many SEOs spend a lot of time trying to improve rankings for non-branded search terms, for all sorts of reasons. We do this too, but I've always kept a very close eye on branded search volume.

When we launched this blog in 2006 one of our primary aims was to improve our overall share of search. Another was to move the key brand metrics in a favourable way, not least because a visitor who adds 'Econsultancy' to a search term is 8-12 times more valuable than somebody who doesn't include our brand in their query.

As such, branded search traffic is very important to us, but the horror show that is 'Not Provided' means that it is increasingly hard to track it. In fact, you will be appalled if you only look at your analytics data.

With this in mind, I thought I'd show you our numbers, and provide a workaround for you to try.

15 comments
google analytics

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include the best features to include in mobile apps, marketing budgets, mobile search, Google Analytics and the rise of Google+.

For more digital marketing stats, check out our Internet Statistics Compendium.

4 comments

56% of businesses rely exclusively on Google for web analytics: report

More than half of businesses rely exclusively on Google Analytics (GA) for their web analytics while just 11% don’t use the tool at all, according to data included in the new Econsultancy/Lynchpin Online Measurement and Strategy Report 2013.

This is a massive increase since 2009 when just 23% of respondents said they used GA exclusively.

With GA having a reputation as both free and easy to use, and having a strong community around getting the most out of the tool, it is no surprise to see the majority use it. 

The increase since 2011 could, however, be partly due to the discontinuation of Yahoo’s free analytics tool, which was used by 8% of companies and 18% of agencies last year.

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10 useful Google Analytics custom dashboards

A bit of customisation always helps if you want to extract maximum value from Google Analytics.

Custom reports are a great way to do this, but custom dashboards also play a useful role, allowing you to view key metrics at a glance and tailor the view to your own needs. 

Here I've rounded up 10 custom GA dashboards from various sources.

Just click on the link under the screenshots to automatically add these to your Google Analytics profile... 

25 comments

Cross Device Measurement in Google Analytics will turn mobile marketing on its head

At Google's annual I/O developer conference, an important new feature to Google Analytics was announced that's going to turn mobile marketing on its head.

Built on the back of the new Universal Analytics platform and its baked-in ability to track users across sessions and devices, Cross Device Measurement is like Multi-Channel Funnels for devices.

And it's huge....

13 comments