Posts tagged with Google Analytics

A thoroughly entertaining beginner’s guide to data and analytics

Confused by cross-channel analytics? Bewildered by big data? Stupefied by structured data?

Well I’m not surprised. Who wouldn’t be?

It’s a big world of complicated words, terms and phrases that can intimidate even the most digital savvy of webmasters wishing to dig deeper into the information their website has been quietly amassing over the last few years.

Help is at hand though, in the form of this very beginner's guide.

I have written it in the form of a glossary, as it seemed the clearest method of presentation. Not only is it alphabetical but it should also make logical sense if you read it in order.

This is for anyone whose had a rudimentary glance at Google Analytics, or spent a little time in the Site Stats of their WordPress site, or has a copy of our Measurement and Analytics Report but has yet to open it. 

We call these people the intrigued but slightly baffled. Welcome, you’re in good company!

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Unlock not provided keyword data in Google Analytics

Unlock (not provided) organic data and other quick Google Analytics tips

Frustrated by (not provided) keyword data and other Google Analytics niggles?

This post looks to help you resolve these issues to get more from your organic search data. 

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Google Analytics Benchmarking is back: Here's what you need to know

Benchmarking, for those that were in the know, was once a fantastic feature of Google Analytics.

Discontinued in 2011, and then followed by the removal of Adplanner the following year, meant it became a lot harder to contextualise the great work marketers were doing and get valuable market information.

Alternatives for benchmarking have always been available, based on toolbar tracking or proprietary stats vendors for example, but those that used Google Analytics benchmarking reports loved the feature for its simplicity, the fact that it was perceived to be well informed, and of course it was free.

Well, as announced on the Google Analytics blog today, this ever popular feature has been revived.

For those that opt in to anonymously share their data, version one of the new implementation is being rolled out to all Google Analytics Universal users, with promises of much more to come in the future.

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The new Google Analytics iOS app: a review

Google released its first analytics app for iOS at the end of July, which follows on from the release of a new Android version in June.

As someone who has been pinching and zooming to view our site's stats on a mobile browser, the new mobile app is more than welcome.

So how well does it work? And how does it compare to the desktop features? 

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How to use Google Analytics URL builder to track campaigns

We're pretty big on measurement on this blog, and we use analytics to identify key topics, improve our content, and prove our effectiveness. 

To this end, we're big users of Google Analytics, supplemented by paid tools from Moz and others. 

We use a bunch of custom reports, segments and dashboards for measurement but I've only recently come across the Google URL builder, thanks to our Head of Social Matt Owen.  

So, for the uninitiated, here's a quick run through of how to use it, and a few suggested applications... 

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Which analytics tools do marketers use? And are they paid-for or free?

All digital marketing activity is measurable. Right?

It’s nice to think that’s the case and there are a lot of people who believe it, but unfortunately it’s simply not true.

The reasons for this are numerous, not least that companies are struggling to keep up with the constantly shifting digital landscape.

In the past digital analytics mainly focused on desktop activity, but now businesses have to employ a broader range of analytics products to measure activity across relatively new channels such as mobile and social. 

The new Econsultancy/Lynchpin Measurement and Analytics Report examines the extent to which different analytics tool are used by surveying more than 1,000 digital professionals.

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A first look at Enhanced Ecommerce for Google Analytics

Launched during the Google Analytics’ partner summit, Google has taken a fairly huge step in customer understanding by releasing ‘Enhanced Ecommerce’ functionality across the platform.

This latest update is a major change to specifically understand customer behaviour and the effectiveness of merchandising efforts, away from attempting to understand products within GA using transactional data alone and covers a number of new opportunities.

The changes include a series of funnel based reports, widening of the use of the Product ID dimension and Google Tag Manager support for the new functionality, all available through any standard GA account (Universal Analytics only).

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An advance look at the Google Analytics Diagnostics beta

Once established, analytics data quality tends to be taken for granted. The site is tagged, the filters applied and the data is flowing in.

Battling the metrics then begins and the mind wanders off from auditing the data, but nothing can ruin your new staggering insight quicker than that dawning realisation that the data is flawed.

So many elements can affect the data flow. Sites change, pages are renamed, structures altered, processes amended, tags change, offices can change physical locations.

All can cause issues with implementations that may even have not been configured correctly in the first place.

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18 useful Google Analytics custom reports, segments and dashboards for SEO

The customisable features in Google Analytics are great for extracting maximum value from your data. 

Here I've gathered together a selection of custom reports, dashboards and advanced segments to help you measure SEO efforts more effectively. 

Some you'll need to create yourself, following the instructions, while the rest you can just click and download and save lots of time and effort. 

Just click the download links when logged into you Google Analytics account to add them to your profile...

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not provided

How are marketers coping with (not provided)?

69% of marketers claim that they focus on conversion rates and performance metrics when coping with their loss of Google keyword data.

This comes from the 2014 Industry Survey published by Moz.

By moving towards making all searches secure, Google has taken away most of the organic search-term data from its Analytics tool, thereby leaving the rather cryptic ‘(not provided)’ as the top keyword in the search terms driving traffic to your site.

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Five digital analytics tips for SMBs

The phrase of the day is 'Big Data', everyone talks about how it can boost your business and make you a successful organization.

But how can big data help a small business? Can you still use it to drive decisions and optimize your business?

The answer is: yes you can! In this post I will provide a few tips that can help SMBs to get up and running with data analytics.  

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keep calm and find a new meme

15+ of the worst things to happen to the internet in 2013

Because it can’t all be sunshine, lollipops, rainbows and Google Hummingbirds.

We at Econsultancy consider ourselves as promoters of best practice. ‘Achieve Digital Excellence’ reads our brand new strapline in the big red dot up there, and with this modus operandi we carry a great responsibility.

The responsibility of wading through the darkest digital waters (confusing and potentially dangerous metaphor alert) and remaining constantly poised to spear the very best of the internet. We do so in order to bring you the most considered insight, through research, practice, good old fashioned investigation and occasionally asking Twitter for help.

Of course for every tasty salmon we catch, we also have a net-full of bottom feeding suction eels too. We don’t really know what to do with them and they’re piling up around the floor of the boat.

So let us unburden our unpleasant haul upon you, with this round-up of the worst things to happen to the internet in 2013:

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