{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Google Algorithm

Reducing value of links

We’ll stop building links when they stop adding value

We’ll stop building links when they stop adding value”. This seems to be the motto around at the moment and it’s probably due to the high value that gaining links still offers to sites.

Within the industry we are always striving to keep one step ahead of the curve, to ensure that our client’s rankings continue to progress whilst keeping ourselves afloat within the search engine results pages (SERP’s), and link building is still a very powerful tool. 

I believe that this is changing and that Google will devalue the power of links over the next few years, defending against the manipulative optimisation trends and habitual forms of online marketing taking place.  

Bearing this in mind, I believe that now is the best time to start adapting your search engine optimisation (SEO) for this change if not already.