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Posts tagged with Google Adsense

Google turns 10

This weekend, Google celebrated its 10th birthday.

In September 1998, armed with $100,000 in seed money, Stanford graduate students Sergey Brin and Larry Page began a journey that a decade later has seen the development of a $150bn company that employs more than 20,000 people.

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Site review: Google Knol beta

Google Knol, the search engine giant's answer to Wikipedia, launched in public beta last week.

Knol homepageWe've taken a look to see how it measures up to the popular online encyclopedia, and whether it offers any potential SEO benefits...  

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FastCompany's infinite foolishness

When it comes to how much credibility I think a publication has, it only takes one colossal lapse in journalistic integrity for me to lose all trust.

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Will Google's Adwords trademark policy cause a storm in the UK?

Google is preparing for a backlash from large brands this week as details of its new trademark policy are implemented.

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Click fraud on the rise?

It's the problem that Google insists isn't a problem and a topic that many online advertisers would prefer to ignore, but click fraud is potentially the biggest threat to the cost-per-click (CPC) advertising market.

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The Web Week in Review

From examples of the evolution of traditional media and less-than-positive news from Facebook, to new Google initiatives and the end of the DVD wars, it was another busy news week.

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Why Yahoo must launch its Publisher Network internationally

So Yahoo has binned 1,000 employees amid talk of "game-changing" action that it hopes will rekindle its fortunes. The game, in Yahoo’s case, is online advertising.

The thing is, Yahoo doesn’t need to change the game, only to play it properly. Or to at least speed up its moves. Because if you want to see a killer example of tardy gameplay, look no further than its lame – and ongoing – failure to roll out the long-awaited Yahoo Publisher Network (YPN) internationally.

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Ten digital trends to watch out for in 2008

A new year wouldn’t be a new year without a vast number of websites making predictions about the future of the web, and 2008 proves to be no different. From a number of different sources, we have rounded up 10 key trends that we think are the ones to watch out for in 2008. 

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Google drops Adsense referral scheme

Google has ditched its Adsense referral scheme outside the Americas and Japan in a move that has not gone down well with some of its publishing partners.

The programme, which rewards sites that introduce new users to Adsense, will be “retired” in the last week of January, according to a post on the service’s blog. 

So what does this tell us...?

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Google extends video ad network to UK

Google has extended its recently-launched video ad network to the UK in a further attempt to monetise content from YouTube.

The online ad giant says the service is now being offered to its Adsense partners in the UK, Ireland and Canada – enabling them to display ad-supported clips on their sites.

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Adsense coming to Facebook?

Google is apparently looking to tap into the Facebook widget ‘phenomenon’ by serving Adsense ads on third-party applications created for the site.

Steve Rubel has linked to an article in AdAge that quotes Google CEO Eric Schmidt as saying:

“How will those developers get paid for those services? We would like to have our ads in those applications.”

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International sales boost Google results

Google’s share price moved closer to another milestone last night after it posted better than expected Q3 results.

The web ad giant increased its profits by 45% to $1.07bn and sales by 57% to $4.23bn, helped by its continuing search dominance and growth in international markets, including Britain.

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