Posts tagged with Gdpr

gdpr

How the GDPR will affect lead generation: Talking points for marketers

Are you a marketer who uses landing pages to harvest personal data in return for a whitepaper download, access to a game, entry to a prize draw?

These techniques are a mainstay of modern marketing. But how are they impacted by the GDPR? I had a rummage through the legalese to find out.

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Econsultancy to host free GDPR webinar

The GDPR is enforceable from 25th May 2018. How have marketers been preparing?

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The GDPR and data portability: What marketers need to know

Under the GDPR, individuals have new rights regarding the portability of their personal data between data controllers.

What do marketers need to know?

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gdpr

Take our GDPR survey and get a free copy of the final report

With the General Data Protection Regulation enforceable from May 25th 2018, Econsultancy has been creating some resources to assist marketers in assessing the impact on their work.

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The best digital marketing stats we’ve seen this week

Let’s marvel at some wondrous stats from the world of digital marketing, shall we?

This week’s roundup is complete with news about online ads, supermarket emails, and everyone’s favourite festive topic – GDPR. 

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david fowler, act-on

A day in the life of... a head of digital compliance

Compliance will be one of the more unlikely buzzwords of marketing in 2018.

Yes, data protection has always been extremely important, but the GDPR in Europe affords individuals more rights and demands customer-centric companies put their money where their mouths are.

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Marketers & the GDPR: Don't panic, here's how to get started

Last week at Econsultancy we held our annual roundtable event, with the GDPR (General Data Protection Regulation) one of the topics up for discussion.

Here's a flavour of what was said, along with some pointers for marketers who might be tempted to panic as the May 2018 deadline draws near.

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typing

The role of copywriters in a GDPR-ready world

The GDPR will apply to any company that holds data on EU citizens, so affects global as well as European-based companies. 

Those companies that don’t comply with the regulation could face massive fines. And it’s likely that could be more than a few – some estimate that 75% of current marketing data won’t comply with GDPR.

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GDPR and Consent

Cutting out the crap: The truth about the GDPR & consent

When it comes to the GDPR, there is a lot of confusion out there at the moment regarding consent or legitimate interest.

This blog post cuts out the crap and gives you the facts.

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Why GDPR is great news for marketers and will create a more efficient data economy

As things stand, we are in a situation where the immensely valuable commodity of personal data is being collected by businesses either for free, or for a fraction of its true worth.

What’s more, data is being acquired via non-transparent means, used for undisclosed purposes, and sold without legal obligation to reveal its provenance.

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privacy

GDPR requires privacy by design, but what is it and how can marketers comply?

Privacy by design is a fairly old concept in systems engineering and its general meaning is pretty obvious.

Wikipedia describes it as "not about data protection" but rather "designing so data doesn't need protection," with the "root principle based on enabling service without data control transfer from the citizen to the system" (i.e. the citizen is not identifiable or recognizable).

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GDPR for marketers: Five examples of 'Legitimate Interests'

You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer.

When the GDPR comes into effect on 25 May 2018, marketers in the EU (or serving people in the EU) will need to be better aware of the privacy rights for individuals and the lawful grounds for processing their personal data.

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