Posts tagged with Gamification

Is gamification bulls!*t?

Every year, digital marketers are delivered a fresh collection of new buzzwords, and one of the hottest in recent memory is 'gamification.'

Gamification, defined simply, is the addition of 'game mechanics' to a service. The rationale behind gamification is equally simple: by adding gaming components to a service, its operator can make the service as addictive as, say, Farmville.

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Gamification and small business loyalty

Gamification creates unique opportunities for small businesses to create innovative loyalty programs that are on par with large brands. 

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Sugar Cubes

Gamification: Is everything a game?

Gamification is not new to social media, but it seems to be one of the key terms for 2011 with presentations, reports and analysis making claims about the proportion of brands that will have 'gamified' in the next few years.

There is a real danger of confusing this trend with social gaming (Farmville and the like), and of thinking that it's all about brands making things more fun. The real benefit of gamification is about understanding how users behave, what motivates them, and using techniques that reward them for doing things that ultimately help you achieve your aims.

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Games are the new TV

Social Games like Farmville attract more active players than top TV shows in America have viewers. If engagement (recency, frequency, duration, virality and ratings) is factored in, it becomes even more obvious that social games are the new mass market medium.

The key to their success lies not only in the power of the Facebook platform, but also in games' motivational design focus and clever business model. While the prognosis for TV advertising may look increasingly grim, companies big and small are leveraging the techniques of social games to energize their brands.

This process is called Gamification, and it promises to bridge the gap between diverse interactions' utility and social games' fun and engagement.

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Q&A: Gabe Zichermann on gamification, fun and metrics

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There’s no denying it. Gamification is hot. We talked recently with Gabe Zichermann, entrepreneur and author of “Game-Based Marketing,” about how fun and gaming techniques are permeating every aspect of marketing, and what it means for measurement.

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Gamification: what are the rules?

sonicAs multichannel commerce becomes commonplace, it’s more important than ever to focus on long-term engagement and coherence, creating a uniform, satisfying customer experience across every platform.

Recently, Gamification has become an increasingly important part of this mix, using game mechanics to enhance UX and guide user behaviour.

When it’s done well, the rewards can be impressive; boosting engagement and brand awareness as well as vastly increasing direct conversion, shareability and repeat business.

But what exactly do we mean when we use the term? It’s important to remember that gamification is a blanket phrase which can relate to multiple levels of deployment.

Here’s a quick roundup of some points you should be aware of if you are considering gaming as a marketing tool. 

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