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Posts tagged with Future Proofing

Vacuum Mugs

Four ways brands can make early adoption easier and less painful

A recent trip to Japan got me thinking about the disadvantages of being an 'early adopter' of new products and technology, and how brands should encourage and reward those of us who get in ahead of the crowds.

Japanese technology shops are particularly fun, with blaring advertisements and garish coloured banners everywhere. 

In one, I found ‘easy to drink from’ vacuum mugs in a wide range of colours with a variety of sophisticated caps and drinking spouts. 

The humble black screw top I had bought in the UK was completely upstaged by these colourful, feature packed newcomers.

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