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Posts tagged with Form Design

Admiral.com’s excellent customer-focused redesign: review

Admiral has been doing commendable work in digital recently. 

4 comments

Customer journey from search to obtaining a quote: Legal and General

As I previously mentioned in a post on how insurance companies use search marketing, it’s a challenge for insurance companies to do well in search thanks to the popularity of comparison websites.

However with a solid SEO strategy and a focus on paid search marketing it is possible for financial services to direct traffic away from the comparison sites and lead searchers straight to their own door.

5 comments

What makes WaterAid’s donation landing page so effective?

Far too many charities overlook the importance of a conversion-friendly website when looking for donations or volunteers.

If done right, a well-designed website has the potential to influence almost every visitor, regardless of their original intent.

Essentially it will result in driving more users to important pages of a site and once there, converting them at a better rate.

This is vital if paid media is being used to attract them originally, and while many fail here, I feel WaterAid is doing a brilliant job, so I thought I would share why to help inspire other charities.

And for more on this topic, check out Econsultancy's other posts on WaterAid's excellent Instagram campaigns, plus five other examples of charities with great Twitter feeds.

1 comment
micro machines

Six brilliant bits of micro-copy you can implement today

Microcopy is one of those things that is hard to define (how does it differ from regular or maxicopy?) but you know it when you see it.

There's a loyal following of UX bods behind these kind of microinteractions and how they can be enhanced with little pieces of finely judged copywriting.

I've written about it before (see previous post on micro-copywriting), but thought I should thrown down some of the finest examples of this fine art.

These are bits of copy most websites could implement somewhere, and without precluding the need for testing, I'm sure they will improve performance.

3 comments

21 first class examples of effective web form design

Forms are important online. When well designed they make it nice and easy for people to sign up for newsletters, make a purchase, and so on. 

However, badly implemented forms can be a real barrier for potential customers, frustrating them to the point where they give up. 

Web form optimisation and good design is therefore vital, so here I've gathered up 21 examples of form best practice from a range of different sites.  

We have checkout forms, contact forms, mobile optimised forms and more...

17 comments