Posts tagged with Football

Burnley FC win the Premier League (of social media)

A recent study on Twitter activity surrounding the 2014/15 Premier League found that the social media popularity of top football clubs bears little resemblance to their real-life success. 

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20 best branded Vines and Instagram videos from World Cup 2014

Brazil 2014 is the first social video World Cup.

It’s quite telling how often Vines and Instagrams are used as part of the pre-match build-up by the BBC and ITV, either by showing videos the pundits or players have uploaded or by sharing ones from the fans themselves.

It’s even more extraordinary to think that neither channel existed during the time of last World Cup in 2010.

Brands (both sponsors and non-sponsors alike) are also capitalising on creating awareness and generating shares through Vine and Instagram by hijacking one of the most compelling global sporting competitions.

I regularly round-up the best Vines and Instagram Videos from brands every month, here are some of the best World Cup related ones I’ve seen so far…

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10 more beautiful World Cup 2014 data visualisations

Seeing as you enjoyed my previous round-up of World Cup data visualisation, I've assembled a great collection of even better imagery.

Whether a football fan or not, take a look at these graphics showing everything from FIFA revenue to the history of the World Cup ball.

Enjoy.

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World Cup 2014

11 wonderful World Cup 2014 stats & infographics

Today is the best day of the past four years, for it signals the beginning of the World Cup.

This obviously means that my inbox is overflowing with football-related stats, reports and surveys as brands and marketers seek to jump on FIFA’s bandwagon.

And in a shameless attempt to get myself on that same wagon trail, I’ve decided to round up all those press releases in one giant World Cup stats bonanza.

So here it is folks, feast your eyes on 950 words of World Cup goodness.

And for more of the same, download the Econsultancy Internet Statistics Compendium...

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FIFA World Cup 2014

World Cup 2014: what should we expect from brands?

The World Cup, along with the Olympics, comes by once every four years and is therefore a good assay of changing media habits and technology.

Twitter users have doubled since the last World Cup in 2010. Live TV streaming is available from all the main broadcasters and the user experience of laptop and tablet TV-streaming continues to improve.

Mobile has been the main driver of social media consumption and increasing demand for real-time content. Additionally, user generated content is easier than ever to gather, as new devices and new users become more adept and involved online.

So, what should marketers expect to come out of Brazil and World Cup 2014? In this post I’m going to take a look at some of the brands involved so far and their efforts, as well as looking at lessons that can be drawn from the London Olympics in 2012.

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FIFA’s breathtakingly beautiful app is ready for the World Cup

You might think that headline is hyperbole. It isn’t.

The new FIFA app, created by Monitise Create, is reviewed very favourably in the app store, with users unanimous in giving the app five stars.

I must say, I quite agree. The UX is basically flawless, and information is presented elegantly and simply. The imagery, the formatting, the type, the transitions, the icons; it’s all pretty.

It compares very favourably with (is better than) other ‘match centre’ apps such as Sky Sports, but offers lots of other content, too, notably news, World Cup content, FIFA rankings and interactive games.

With the app tipped to become the most popular sports app download, I thought I’d put it through its paces. Take a look at my review of one of the most beautifully designed apps I’ve used in ages.

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Is Real Madrid a digital Galáctico? Well, not really...

Real Madrid, and its marketing, is very much in the news at the moment, with the club in talks with Microsoft to rename the Bernabeu stadium, on the back of the €100m mega-signing of Gareth Bale. 

I thought I’d take a glance at Real Madrid’s activities in digital, to see whether it is indeed a Galáctico, or merely a pececillo (or minnow).

In May of this year, Forbes judged Real Madrid, despite being the world’s richest club, to be the third biggest brand in the world of football, with a brand value of £409m.

This was significantly behind Manchester United in second, whose social media presence we’ve previously identified on this blog as on the right track but nascent. So how does Madrid compare? 

Is the club as successful online as in broader business? Are the digital assets of the club as good as its rivals?

Before we get into it, it's worth noting that we should perhaps expect the club to demonstrate best practice, as it has its own graduate school that runs a masters course in sports marketing.

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Q&A: Manchester City's approach to digital marketing

We recently published a post praising Manchester City's smart use of email, and we've followed this up by talking to the team behind the club's digital marketing strategy. 

The team tweets as @mcfcgeeks, and is responsible for design and development of mobile and web platforms, as well as its social media presence. 

I interviewed Project Manager Jamie Nicholson and Social Media Executive Chris Nield...

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Suarez

Mega fun with YouTube Trends

During YouTube’s Geek Week, I saw this article announcing Batman as the superhero most popular on YouTube.

This appealed to me. I like lists and graphs, I like Batman, and I like YouTube. So I thought I’d write a throw away post and try to delight you with some other YouTube rankings and trends.

You’re welcome.

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Domino's deal with web app startup targets football fans

Domino’s pizza has taken the unusual step of partnering with a web app start-up in a bid to drive brand affinity with football fans.

Squawka, which launched on June 8, is an interactive web app that gives real time stats and analysis during football matches, as well as acting as a forum for fans to discuss the games.

The deal is part of Domino’s affiliate marketing activity, but as it is being run with a start-up the emphasis is on driving brand awareness rather than increasing sales.

Domino’s marketing activity already has a strong focus on digital. It launched its iPhone app in 2010 followed by an iPad app late last year.

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Budweiser strengthens FA Cup ties with Aurasma

Budweiser, to promote its sponsorship of the FA Cup, has updated its Man of the Match app to allow users to pose with a replica of the trophy by pointing their smartphone at a branded beer mat.

Budweiser Interactive is a new section within the app, powered by augmented reality technology Aurasma, and brings to life “anything from an advertisement in a match day programme to a beer mat”.

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Start Me Up! A profile of Bantr

Launched last month, Bantr is a new social network for football fans, allowing them to chat with other fans during games. 

Bantr recently secured more than £200,000 in seed funding from private angel investors. 

We asked CEO Peter McCormack about Bantr, the team behind the project, and how it will make money... 

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