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Posts tagged with Flybe

Are travel brands making it easy for mobile users to contact them?

More than half of the UK’s top 50 travel brands don’t have a mobile optimised site, according to research published last week by the IAB.

Furthermore, although 52% of the top travel brands have a mobile app only 56% of them are transactional, while a third of the businesses have no mobile presence at all.

This means they are failing to provide an important research channel for their customers, as a separate study from JiWire has shown that when looking for information on their next holiday or business trip consumers are just as likely to turn to their mobile device as they are to use a laptop.

Similarly, new data from ResponseTap that highlights a fairly typical purchase journey shows the importance of mobile for travel companies, as customers often browse the mobile web as well as calling travel operators while researching their holiday options.

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