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Posts tagged with Fire

firefly button

Firefly: how exciting is this button?

'The Creator, if He exists, has an inordinate fondness for beetles.' But will we, the consumers, fall in love with the Firefly?

Firefly is a feature of, and button on the side of, Amazon's new Fire smartphone.

Simply put, the feature turns the phone's camera into a visual recognition tool (barcodes, products and the like) and the Fire microphone into an audio recognition tool (think Shazam).

Let's mull over what this might mean.