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Posts tagged with Festival Of Marketing

10 things we learnt at the Festival of Marketing 2015

It has been three weeks since the Festival of Marketing, which I’m sure anyone who attended will agree was a really exciting couple of days. 

With the dust finally settled and the teams involved having just about recovered, I thought I’d put together a list of highlights from the two-day event. 

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Four things we learned about live-streaming at the Festival of Marketing

Periscope, Meerkat and other live-streaming channels are fast becoming the next big thing in social networking, bringing with them their own set of stars and influencers.

But how do brands and marketers tap into this emerging platform and make meaningful partnerships with their stars?

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Debunking four popular myths about influencer marketing

It’s time for brands, both big and small, to get smart about influencer marketing if they really want to see it working for them.

This message, delivered at Fashion and Beauty Monitor’s ‘Not Your Average Influencer’ session on day one of the Festival of Marketing, revealed an important fact about influencer marketing – i.e. marketers need to be as involved as the influencers they invest in to get the business results they’re after.

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Who won the Tech Off at the Festival of Marketing 2015?

I had the pleasure of hosting the Tech Trailblazers session last week at the two-day Festival of Marketing in London's east end.

We had number of fantastic speakers and there was an interesting panel with four innovation experts giving their point of view on what innovation is and what it is not!

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The Masters of Marketing 2015 winners: Day Two

The Festival of Marketing came to a close today, with day two seeing the announcement of more Masters of Marketing winners.

The all-new awards combine the prestige of the Marketing Week Engage Awards and Econsultancy's The Digitals, and seek to showcase the best work all year round through both publications.

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masters of marketing

Announcing The Masters of Marketing 2015 winners: Day One

Day one of The Festival of Marketing saw the first ever winners of The Masters of Marketing awards announced throughout the day.

The shortlisted work was showcased from the Masters Gallery and broadcast across Festival TV.

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How brands can become more customer-centric, and why it matters

We’re very excited about our Festival of Marketing kicking off tomorrow, and in anticipation of the event I caught up with one of the speakers on the day, Suki Thompson, CEO and Co-Founder of marketing consultancy The Oystercatchers.

Suki and I discussed the idea of customer-centricity: how brands can create a better customer focus through their actions and technology and which companies are currently doing it best. 

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Sir John Hegarty to lead Guinness World Record attempt at the Festival of Marketing

On 12 November Sir John Hegarty, one of the world's most respected ad men, is set to lead a world record attempt at day two of the Festival of Marketing.

Hegarty, who famously oversaw Levi's campaigns from 'the launderette' to Flat Eric (casting an unknown Brad Pitt along the way), will be joining ad tech company Scoota to teach the largest marketing lesson ever taught.

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Play Buzzword Bingo to win a ticket to The Festival of Marketing 2015

Like most industries, marketing is cursed with its own peculiar set of buzzwords and catchphrases.

The best of these are almost totally unique to marketers, eliciting nothing more than a confused look verging on utter disdain from those outside the profession.

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Win tickets to #FOM15 by guessing the secret speaker

It probably hasn’t escaped your attention that we’ll be hosting the Festival of Marketing on 11-12 November.

We’ve already announced a load of amazing speakers, including marketers from the world’s biggest brands plus a few star names with inspirational stories to tell.

But we’re not done yet, and there’s one more secret speaker we’re very excited about so we thought we’d reveal their identity via the medium of a ticket giveaway.

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How Guinness World Records adapted its publishing model to fit the digital world

Sam Fay, SVP Global Brand Strategy at Guinness World Records talks to us about diversifying the business, the importance of social media and video to the brand, and dealing with declining book sales. 

Sam will be speaking at the Festival of Marketing in November about the brand's progress in multichannel markets.

Alongside Sam's thoughts on publishing and records, we've included some of Guinness World Records' most shared video content, so you can relive those days of leafing through the annual as a child. Enjoy!

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Reasons to attend Festival of Marketing 2015

Ashley Friedlein's 202 reasons to attend The Festival of Marketing [video]

It is now just under six weeks until our Festival of Marketing on 11-12 November at Tobacco Dock in London.

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