Posts tagged with Festival Of Marketing

30+ interesting quotes from top brands at the Festival of Marketing 2017

Festival of Marketing 2017 was epic (and we know that's an over-used word, but it was).

Here are just a smattering of interesting quotes heard over the two days. If you missed out, put 'London, 3-4 October 2018' in your diary now.

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The National Trust: Using neuroscience to optimise visitor journeys & marketing messages

When you think of the National Trust, you probably think of stately homes, country walks, and cups of tea. You perhaps don’t immediately make an association with neuroscience.

However, the National Trust’s marketing team recently turned to brain scans and other scientific techniques as part of a project to optimise visitor journeys and experiences.

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Digital transformation and CX maturity at GE Healthcare Life Sciences

At the Festival of Marketing 2017 in London, Diego Lopez Moreda, digital marketing tech leader at GE Healthcare Life Sciences, gave delegates the lowdown on how the $4 billion business underwent a digital transformation.

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What Paddy Power learned about voice interfaces by creating an Alexa skill

Voice interfaces are steadily gaining popularity among consumers, so many brands have been quick to start trials with Amazon Alexa and Google Home devices.

At the Festival of Marketing this morning Paddy Power’s product innovation manager, Stephen McMeel, gave an insight into the betting firm’s own experiments with Alexa skills.

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How Nissan works with influencers at each stage of its marketing funnel

Influencer marketing is a hot topic at the moment, yet it’s still rare to find case studies from brands who are working with influencers beyond one-off campaigns.

At the Festival of Marketing today Nicolas Chabot and Gemma Dodd from Traackr gave an overview of how the automotive brand uses influencers at each stage of its marketing strategy.

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How Brompton Bicycles is overcoming purchase friction using content and social

Brompton Bicycles makes for a terrific brand case study because, until recently, the company has done almost zero brand management.

The heritage of the firm is very much about British manufacturing expertise, with the marketing and selling of the bikes left to partner retailers.

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the aa

How the AA transformed its brand using political messaging & strategic insight

Cheryl Calverley, Head of Marketing at the AA, spoke this morning at the Festival of Marketing 2017 about what ‘insight’ should mean to a marketer and how the AA has transformed its brand using political messaging.

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elitesingles

Brand marketing chief at EliteSingles on metrics, channel mix and the future of dating

Bart Visser is Director of Brand Marketing at EliteSingles and one of the excellent speakers appearing at the Festival of Marketing, October 4-5 in London.

I caught up with him to ask a few qeustions about marketing a dating service and he provided some fascinating insights. Before you start reading, a reminder that you can buy your Festival tickets and view the agenda here.

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Stephen Fry to headline the Festival of Marketing 2017

It’s our very great pleasure to announce Stephen Fry as the latest headliner for the Festival of Marketing 2017.

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Mark Ritson & Byron Sharp to headline Festival of Marketing 2017

The latest headline attraction for the Festival of Marketing 2017 has just been announced, with attendees getting two marketing heavyweights for the price of one.

Professors Byron Sharp and Mark Ritson will square off in the most important debate you’ll hear this year, offering their own bold visions for the future of our industry.

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Jo Malone announced as first headliner for Festival of Marketing 2017

Jo Malone MBE, founder and creative director of Jo Loves, is to headline the Festival of Marketing 2017.

The English perfumer, who previously built the Jo Malone London brand before selling to Estée Lauder in 1999, will share her branding expertise as well as her entrepreneurial journey.

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The winners: Masters of Marketing Awards 2016

This week saw the Masters of Marketing 2016 award winners announced at a star-studded dinner hosted by Stephen Mangan.

The event kickstarted the two-day Festival of Marketing (headlined by Steve Wozniak, Martin Sorrell, Keith Weed and Katie Price), where award winners and nominees had their work showcased in the Festival Gallery.

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