Posts tagged with Fashion

Will American Apparel rediscover success with relaunch?

Back in 2016, US retailer American Apparel filed for its second bankruptcy deal in two years. It marked the end of a tumultuous run for the brand – one marred by controversy over sexually-charged campaigns and rumoured corruption.

Fast forward 18 months, and the retailer is back with a new owner and a brand-new identity. Well, sort of… 

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How online content could help H&M weather stormy high street conditions

H&M has been regarded as a fast fashion leader for some time, with its agile supply chain enabling it to offer the latest trends at affordable prices – a winning combination for consumers.

But difficult trading conditions – including reduced consumer confidence and spending on the high street, and a ratcheting up of competition from fast-paced digital-first competitors like ASOS, which saw international sales up 31% in the six months to February 28th 2018 – have led to H&M reporting its biggest profit dip (20%) in six years.

How ASOS is delighting shoppers with diversity

There are many reasons why people wax lyrical about their love for ASOS. 

With its slick user experience, super-fast delivery options, and massive online inventory – the ecommerce brand has become synonymous with must-have millennial fashion.

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How Zara is using in-store tech to improve its frustrating shopper experience

Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it comes to their in-store customer experience.

Since that time, it appears Zara has undergone quite a few changes, largely through an increased investment and focus on technology.

How Intelistyle plans to become the 'Spotify of fashion' with its AI stylist app

Artificial intelligence is one of the most talked about trends of the moment, with industries ranging from beauty to healthcare capitalising on the technology.

Fashion is another industry where AI holds huge potential, most commonly used to enhance the customer experience through personalisation.

Why Chanel is the most influential luxury brand on social

The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty.

Perhaps understandably, luxury brands tend to be a little more cautious when it comes to how and what they share on social. 

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A day in the life of… social media manager at Oasis Fashion

What exactly does a social media manager do? 

We caught up with Pippa Bugg, social media manager at Oasis Fashion, to find out just that. Here’s a glimpse into her typical working day. 

Why Kate Spade's superb video content strategy is a lesson to all fashion marketers

US fashion brand Kate Spade has wholeheartedly embraced video content in the past few years.

While some treat social as a customer service vehicle or a secondary marketing tool, the retailer sees social as the key to success, creating an entertainment-driven strategy to drive engagement and increase sales across the globe.

10 inspiring ecommerce lookbooks that encourage sales

Once the hallmark of fashion print magazines, lookbooks are a great way for brands of all kinds to showcase their products online. 

Not only does the medium allow brands to tell a story – helping to set a particular mood or enhance a theme – but it also puts products in context and highlights corresponding items to drive additional sales.

River Island's head of customer experience on the brand's CX strategy

Customer experience is probably the hottest trend in digital right now.

One need only observe the martech vendors falling over themselves in the rush to reposition as customer experience platforms to know that marketers are sold on the idea of CX optimisation.

How Polish fashion retailer Reserved is targeting UK shoppers

Polish retailer Reserved has just arrived in London, opening its first-ever UK store in Oxford Street.

Touted as a cross between H&M and Primark, the retail brand already has over 450 stores across 20 countries. But will Reserved appeal to UK consumers? More to the point – will it satisfy their cravings for an increasingly digital and social shopping experience?

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Could AI revolutionize high street retail as well as ecommerce?

High street retail hasn't changed much in the last few decades.

Yep, there's click and collect and online returns but, as in years gone by, product buyers decide what will sell by using a mix of nous and trends analysis.