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Posts tagged with Fashion

Runway to retail: How fashion brands are introducing ‘see-now, buy-now’

Fashion Week used to be an event purely for people in the industry, as well as those ‘important’ enough to bag an invite.

Thanks to digital media, the average consumer can now get a front row seat, too. 

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A review of Style.com: Condé Nast's new ecommerce site

Conde Nast’s new ecommerce business, Style.com, launched in the UK at the beginning of this month.

Formerly a fashion news and editorial website for Vogue, it has now morphed into a shiny new luxury shopping destination. 

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Connected clothing: What are the implications for brands and retailers?

Connected clothing is already here. It may not be mature but there's plenty to think about.

So, what will connected apparel mean for brands and retailers?

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next directory

Can cross-channel marketing save the Next catalogue?

Buried deep in newspaper reports and press releases about 2015 figures and a pessimistic outlook for retail chain Next this Easter weekend was some fundamental news.

“Next is planning to save £8m by not sending out glossy catalogues to shoppers who don’t want them” said The Telegraph on Good Friday. The money freed up would be directed into digital, it stated.

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Is Amazon's Style Code Live this generation's answer to the TV shopping channel?

The idea of sitting in front of a television to discover and purchase products might seem like a bizarre concept to many young consumers.

But the world's 800-pound online retail gorilla could bring the home shopping channel into the 21st century with the launch of Style Code Live, a live 30-minute show that it is now streaming daily Monday through Friday.

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tunsy

Start Me Up! Tunsy is the 'Tinder' marketplace app for fashion

Tinder-style ecommerce apps have been gaining momentum of late.

Tunsy uses this same addictive UI but, interestingly, it's a marketplace, where multiple retailers can find customers.

I got the inside story from Mehdi Boumendjel, co-founder and CCO.

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missguided

Missguided launches Tinder-inspired app experience: review

Missguided, the 'fast fashion' online retailer, has launched a shopping app built with the Poq platform.

It's not 'officially' available until March 8th, but it's there in the App Store if you search hard enough.

Let's look at some of the key features.

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zara.com

Six reasons I love Zara.com (and a few reasons I don't)

There aren't hundreds of bells and whistles on Zara.com.

But it's a website I like using and it makes me want to buy stuff (even though I know it looks better on the website than in store).

Here are six reasons why.

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What motivates influencers? Money, of course

More than 80% of fashion and beauty marketers believe influencers mostly look for financial rewards when collaborating with a brand. 

This is according to a new Fashion & Beauty Monitor report in partnership with Econsultancy, The Rise of Influencers, which explores the role influencers play in the fashion and beauty industry.

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House of Fraser's #Emojinal campaign: massive fail or marketing genius?

We may never be sure what compelled House of Fraser (HoF) to completely abandon its brand identity and tweet a Snapchat-style picture of John Terry wearing a cartoon crown and holding a balloon. 

All we know is that it happened. It’s happening. And, despite what many people feared (or perhaps hoped), it’s not the work of hackers.

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Luxury consumer search behaviour by Chris Bishop

How creative SEO can deliver big wins for luxury fashion retailers

According to our friends at Google, the most searched for fashion term in 2015 was “How to walk in heels”.

This may come as a disappointment to fashion brands who have been told search is all about sales.

Customers were NOT hungrily Googling the latest pictures from catwalks in Paris or Milan and working out where they could ‘get the look’.

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zalando

Zalando: the fashion platform looking to China for great customer experience

German ecommerce pure play Zalando is learning from the Chinese market, offering stylist consultations by IM or phone call, unique social interactions and three-hour local delivery. 

It's part of rethinking the ecommerce model and blending online and offline to create a viable ecosystem, rather than simply an online shop.

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