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Social media is becoming a tough game to call for research companies. Several recent reports present divergent looks at ad spending projections and the potential size of key players, all pointing to the possibility that spending in this area is more spontaneous than search, display, or even traditional media.
Take, for example, two reports issued today on ad spending projections. The first, from eMarketer, predicts $2.3 billion in worldwide on social network advertising in 2009. In 2013, spending will reach an estimated $3.5 billion. Those numbers are positive on the surface, but they represent a 50 percent reduction from eMarketer's last projection, delivered in December 2008. The company, which culled research from Deloitte and comScore for its projections, says the limiting factor is the worldwide economic crisis.
Facebook has over 175m users. MySpace has over 125m. Twitter's traffic has grown at over 1,000%.
All three services are considered to be extremely valuable and their popularity is where the value is at. With their users, they're worth hundreds of millions or even billions of dollars. Without them, they're worth close to nothing.
How can Twitter make money? It's the one question everyone has been asking and the one question Twitter hasn't been in a rush to answer.
But as Twitter continues to experience massive growth during a painful recession, revenue is a subject that Twitter probably shouldn't put off for too long.
Facebook, which now has 190m users and continues its ascent as the world's largest social network, has rolled out a major update.
There are UI changes and new features alike and many are designed to put Facebook into the competition as talk of the 'real-time web' heats up.
We live in a maelstrom of activity and invention. A new world we are evolving every day; some days more than others. We sometimes, perhaps more often than we'd like to think, get caught up in the hype or in the detail of what we do. We get stuck on definitions and fads, guidelines and best practice, manifestos and policies.
We also forget about the simple beauty of the medium we work in. This is a personal reflection, indulgent perhaps. But I make no concessions: it sometimes good to take a step backwards and reflect on what we've got now and what's in front of us.
This social networking thing is gonna be big, man. Really big. Bigger than email.
A confirmation of the absolute "big bang" expansion theory of social networks came from Nielsen Online today. Its "Global Faces and Networked Places" report shows that by the end of 2008, 66.8 percent of internet users across the globe accessed “member communities” last year, compared to 65.1 percent for email.
There’s so much talk about social media that it is easy for people to become cynical, perhaps losing track of the fact that it can have a positive impact on your business.
So how can you determine whether a social media strategy is proving beneficial to your business? How do you know that it is working out for you? And is now really the best time to find out?
Rather than focusing on individual social media campaigns, I’d like to look at social media measurement from the perspective of a business that a) buys into social media, b) commits to it over a period of time, and as such c) has an integrated social media strategy. You people know who you are!
Online scams are a billion dollar a year business. It has even been reported that, as far as profitability is concerned, online crime beats the drug trade.
It's not hard to see why online crime has skyrocketed. Scammers don't even need to leave the comfort of their own homes to exploit the ample criminal opportunities that exist online.
When it comes to innovation, look to the non-profits. When you're short of marketing megabucks, necessity can be the mother of some pretty interesting inventions. Consider the Obama campaign, or PETA.org's fascinating forays into viral marketing.
Amnesty International UK has just announced a new initiative that takes into account a factor that's huge in email marketing, but little used in social media: timing. At 1:10 p.m. on Friday, they're asking supporters to drop a coordinated social media bomb to raise awareness about violence against women in the UK.
Why Friday, why 1:10, you ask? Relevance. Friday March 6 is International Womens Day, and one in ten is the ratio of women in Britain who are victims of rape or violence.
A recent study by Netpop Research serves to only further assert the fact that social media is rapidly changing the way brands operate, due to the increase of consumer control.
The report is purely US-based, but it certainly seems fair to suggest that this trend can be applied globally, as there is an ever-growing permeation of social media into daily consumer life. The study concludes that there is a shift in consumer internet usage from entertainment towards communication, and it's being driven by social media and networking sites.
It's hard to say that Rupert Murdoch's $550m acquisition of MySpace in 2005 wasn't a savvy move. Last year alone, despite missing revenue targets, MySpace pulled in more revenue than Murdoch paid to acquire the popular social network.
But all does not appear to be well at the world's second-largest social network. Despite the fact that under News Corp., MySpace has become the best-monetized social network, it has lost significant ground amongst consumers. Last year Facebook surpassed it as the world's largest social network and it's poised to become the largest social network in the United States as well, a country that MySpace had previously dominated.