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Posts tagged with Facebook

Q&A: Matthew Yeomans on social media measurement

Matthew Yeomans is the founder of Custom Communications and has worked in journalism for the last fifteen years. He is currently Managing Director at social media agency Radar DDB.

I have been talking to Matthew about the difficulties involved in social media measurement, and social media in general...

12 comments

All atwit over nothing?

Twitter's all the rage right now. In social media and digital marketing circles, Twitter seems to be taking over the world.

I have a different perspective: it's not. For all of Twitter's growth, I believe it has yet to achieve what it needs to achieve to become a viable marketing platform for businesses.

18 comments

Facebook makes a huge privacy flub - again

Facebook is on top of the world. Its continued growth is nothing short of amazing and it now has over 175m members worldwide. It's adding 600,000 each day.

Of course, Facebook has yet to turn its popularity into the type of revenue it needs to thrive long-term but if there's one thing that could bring Facebook down, it's not revenue. It's privacy.

2 comments

Reports: ITV looking to end friendship with Friends Reunited

In December 2005, ITV purchased social networking pioneer Friends Reunited for £120m plus an earn-out of £55m. At the time, Friends Reunited had 46m registered users, an impressive number that made the husband-and-wife creation one of the largest social networks in the world.

As competing social networks like Bebo and Facebook gained prominence, Friends Reunited stuck to a subscription model. And despite losses in users and traffic, the service pulled in £22m in 2007, making up a hefty chunk of ITV's online revenue.

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Loud mouth lawyers: Facebook paid $65m to settle lawsuit

Just how much was Facebook willing to pay to settle the lawsuit alleging that founder Mark Zuckerberg had stolen the concept and some code from fellow Harvard classmates Cameron and Tyler Winklevoss and Divya Narendra?

That was the $64m question that appeared would never be answered given the secrecy around the settlement.

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Facebook grows...older

facebook If you haven't already had to grapple with whether or not you should friend your Mom, you may well be facing that conundrum soon.

Women over 55 are the fastest-growing demographic on the social network,  their ranks swelling a jaw-dropping 175.3 percent since late September, according to InsideFacebook.

Overall, users over 26 comprise the fastest-growing segment on the social network -- originally geared at college students, remember? Forty-five percent of Facebook's 45.3 million active US users are 26 years old or older.

Teens, meanwhile, comprise less than 12 percent of registered users.

While registration rates continue to rise in all demographics, there are almost double the number of 55+ women on Facebook than their male counterparts.

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Facebook set to become a bona fide market research service?

In its short life span, Facebook has rapidly become one of the most popular destinations on the internet. That hasn't, however, translated to instant profits.

Despite its incredible metrics, Facebook has struggled with revenue and profitability. Hundreds of millions of dollars in capital have been provided to keep the company growing but thus far, Facebook hasn't developed a business model that appears to offer the promise of self-sustainability in the near future.

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Report: Twitter raising more money at $250m valuation

Twitter, the popular microblogging service that has become a favorite social media marketing tool, has signed a term sheet to raise more venture capital money at a $250m valuation. That's according to a report published this weekend by TechCrunch.

Thus far, Twitter has raised approximately $20 million in funding. The dollar amount of the latest round is not yet known.

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The inauguration of Barack Obama by the numbers

The inauguration of Barack Obama was more than just another big media event.

Regardless of where you fall on the political spectrum and regardless of where you live, President Obama's inauguration was an historic moment for the internet.

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New York Times creates policies for reporters' social network use

Services like Facebook and Twitter are changing the ways we locate and share important news and information, and they have proven to be valuable additions to the field of journalism.

Yet their rise has created some thorny ethical questions for reporters and news organizations.

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Are SEO's glory days over? Not a chance

Mike Grehan, host of the Search Engine Strategies Expo London, wrote a comment on ClickZ last week that made quite a statement.

That statement: "SEO's glory days are over. And we should get over it. Nobody is online looking for content."

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Are search marketers really looking beyond search engines?

In this rough economy, it's now apparent to just about everyone that marketers are cutting back and looking to get the most bang for their buck.

Many expected this would be a boon to search engines since paid search advertising is easy to measure, quantify and analyze for ROI.

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