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Posts tagged with Facebook

facebook local ads

The week in digital (in five minutes)

Here it is, your roundup of the week's digital news.

All you need in five minutes to impress your colleagues or potentially bore your non-digital friends.


Does app data suggest we are nearing peak social?

Much has been made of the fact that Snapchat reportedly now has more daily active users than Twitter, but is overall usage of all social apps peaking?

According to data from website traffic and mobile app analytics service SimilarWeb, the answer just might be yes.

1 comment

Is Facebook doing enough to prevent fraudulent ads?

In recent years, Facebook has grown to be one of the most dominant players in online advertising, but when it comes to policing the ads it displays, is it asleep at the wheel?

An investigation by Justin Seitz, creator of investigation tool Hunchly, raises questions about just how hard Facebook is working to weed out bad ads.

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asos bot

The 11 most interesting stories in digital this week

Here's a new feature for Fridays, a concise roundup of the most interesting digital stories of the week.

Some you may have already read about, others will have passed you by.

N.B. Cats are included.


Young users aren't fans of targeted social ads: Report

For marketers looking to sell their wares to millennials and their younger siblings, Gen Z, social media is an indispensable channel.

But according to a new study conducted by Harris Poll for Lithium Technologies, marketers that are using targeted social ads to reach members of these groups may be shooting themselves in the foot.


Content is king, but for brands, there's too much of it

The world is awash in content. 

As recently detailed by Wired's David Pierce, Instagram's photo cache grows by 80m each day.

YouTube sees 400 hours of video uploaded every minute, and more than 250,000 status updates are posted to Facebook in the same span.


Are customer reviews becoming less important to local businesses?

For years, local businesses have been told that customer reviews sites like Yelp can make or break them, but is that still the case?

1 comment

How Donald Trump is using social media

Last week, I looked at how the the Democratic presidential candidates are using social media to bolster their campaigns.

Yesterday, Donald Trump became the presumptive Republican nominee.

Here's how he has been using social media.


How the Democratic presidential candidates are using social media

The 2016 Presidential primaries are well under way, and not surprisingly, all of the candidates are actively using social media to rally support.

Here's how the two candidates for the Democratic party, Hillary Clinton and Bernie Sanders, are using social media.


The rise of Amazon's private labels shows the perils of not owning your data & customers

Some Amazon vendors are learning the hard way that selling their wares through the retail giant is a double-edged sword.


15 examples of artificial intelligence in marketing

Artificial intelligence (see the Wikipedia definition), specifically machine learning, is an increasingly integral part of many industries, including marketing.

Here are a whole bunch of case studies and use cases, as a complete primer for AI in our industry.


The five announcements from Facebook's F8 conference that you need to know about

This week, Facebook held its annual F8 conference during which the world's largest social network makes key announcements and launches new offerings.

Here are the five biggest developments from this year's event.