Posts tagged with Facebook

Four challenges that any paid social strategy should consider

As brand organic social content is downweighted, more and more brands are turning to paid social to reach users online. 

The benefits don’t just stop at increased visibility - paid social ads can give brands greater control over audience targeting, as well as a valuable presence across a variety of social channels. 


Facebook's big algorithm change claims its first victim, LittleThings

Facebook's latest algorithm update, which further prioritized content from friends and family over content from brands and publishers, has claimed a high-profile victim.

LittleThings, a digital publisher focused on positive stories for American women, announced that it is ceasing operations in large part because Facebook's algorithm change decimated its reach on the popular social network, which the company relied heavily on.

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Unilever fires a shot across the bow of Google and Facebook, but is it all bark and no bite?

Recent history hasn't been so nice to Google and Facebook.

In the wake of a growing number of scandals involving fake news and high-profile content creators that publish through their platforms, the two digital behemoths have found themselves facing scrutiny and scorn from the public, politicians and advertisers at a level they haven't experienced previously.

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Five tips for a successful Facebook advertising strategy

Facebook remains a behemoth within the world of digital advertising. 

In April 2017, more than five million businesses were advertising on it each month, and the platform is predicted to generate just under half of all online ad spend in 2018.


Three marketing trends for Asia-Pacific in 2018

Econsultancy recently published a helpful guide to 2018 marketing trends, Opportunities and Challenges for Marketers in 2018.


Snapchat is finally opening itself up to the web

Snapchat's fortunes have declined since the company went public last year.

Facing waning user growth and a full-frontal attack from arch rival Facebook, some have gone so far as to suggest that Snapchat might not be built to last.

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Facebook's News Feed update is more significant than you know

Here's the lowdown on Facebook's big news recently and why it does matter to you as a user and as a marketer.

It isn't as bad as some seem to be calling it out to be.

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Why the Facebook News Feed update might be the wake-up call that marketers need

For those of you who missed it, on Jan 11, Facebook announced that it plans to alter its algorithm, so that you will see more from friends and families, and less from publishers and brands.

For marketers, this is, well, certainly worrying. How are you going to generate ROI if you can't reach people? I’m sure we all remember the shitstorm around the decline in organic reach.


Facebook updates News Feed again: The detail

After a year in which Facebook found itself under growing scrutiny over how it determines what content is displayed to users, Mark Zuckerberg made a simple resolution for 2018: fix Facebook.

It would appear that the Facebook CEO is serious as not two weeks into the new year, the company has announced an update to its News Feed that will impact brands active on the world's largest social network.


Facebook's latest News Feed experiment should concern brands

While the decline of organic reach that has occurred on Facebook over the years is well known among brands, an experiment the world's largest social network is running in a handful of countries might be one of the most frightful ever.


Is Facebook preparing to tax influencer marketing campaigns?

Influencer marketing is now a billion-dollar business.

And despite challenges like disclosure rules and fraud, there's no reason to believe that it won't continue to be an important part of the way brands market their wares to consumers via social media.


As companies embrace Amazon advertising, some SMBs struggle

For years, while it attracted headlines for its retail and cloud businesses, Amazon has quietly been building an ad business that could make it a big force in digital advertising as early as this year.

Behind Amazon's potential to become a digital ad giant is a powerful trend: more and more consumers are using Amazon as a product search engine.