{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Experiential Marketing

Four reasons Ghostbusters experiential marketing has been so successful

London Waterloo station's giant installation of the iconic Stay Puft Marshmallow Man ends this week.

The PR stunt has been used to promote the (somewhat divisive) all-female remake of Ghostbusters. With a flurry of excitement on social media, it’s proved to be a great example of out-of-home advertising. 

Here are four reasons why it worked.

0 comments
#thisgirlcan

10 great sports digital marketing campaigns

Sports marketers don't always get it right.

From ill-judged commercial stunts at live games, to betting companies with distasteful social media profiles, to exploitative pricing in-app, there are many bad examples.

However, more often, such great subject matter lends itself to great campaigns.

Here are 10 of my favourites.

0 comments
airbnb guidebooks

10 examples of great travel marketing campaigns

Great marketing creative is always popular on the Econsultancy blog.

Thus far, I've enjoyed rounding up some campaigns from big brands (e.g. IKEA and Lowe's).

Now, I want to pick some pearls from across a sector. This week, I've chosen travel - enjoy!

0 comments
joss davidge

A day in the life of... Director of the Unexpected

Two of the most-loved things about our industry are undoubtedly experiential marketing and people with silly job titles.

I'm sure Joss Davidge, Director of the Unexpected at BEcause, won't mind me saying that.

2 comments

10 of the best social campaigns & stories from March 2016

With two significant events in the form of International Women’s Day and Easter, last month was an exciting one for social campaigns. 

On top of that there were some big social news announcements, from Instagram’s algorithmic timeline to a judge ruling in favour of a Chipotle employee who was fired after making negative comments about the brand on Twitter. 

0 comments

A pun-free roundup of excellent Easter marketing campaigns

Retail spending was expected to hit £775m over the Easter weekend, and brands were working hard to get the biggest possible share of that cash. 

I thought I’d look at some of my favourite Easter campaigns from the past while also looking at some of the better ones from 2016 so far.

4 comments

What is brand activation & why do you need it?

I’ll be honest: when I first heard the term ‘brand activation’ my eyes almost rolled out of my head altogether. It’s got meaningless marketing buzzword written all over it. 

But as I researched the term further I began to realise that it is actually quite an interesting topic, and that sometimes we actually just need a simple term with which to quickly and easily refer to things.  

In this post I’m going to go beyond the fluffy words and explore what brand activation is and how it could help your business. 

1 comment

How Grey Goose used experiential marketing to tell its luxury story

Marketing luxury goods is hard. As soon as you charge more than another brand for what is essentially the same product on the surface, you lose the biggest bargaining chip of them all: price. 

You have to persuade people to choose your product for reasons other than its price tag, i.e. the quality, its rarity, the way it makes you look socially. 

This is the challenge Bacardi faced when trying to come up with a campaign for its Grey Goose vodka last year, and the resulting campaign won it a Masters of Marketing award under the Luxury category. 

1 comment
hope locker

The smartest experiential & charity marketing campaign you'll see this year

I had to cover this campaign trial by WaterAid.

It's creative on so many levels.

You can watch the explainer video below, then I've added some thoughts on the work.

3 comments

How Women’s Aid used digital OOH ads to make 327m people stop & look

Domestic violence will affect one in four women in their lifetime. Yet it so often goes unnoticed and unreported.   

In a Masters of Marketing award-winning campaign last year, domestic abuse charity Women’s Aid wanted to put the issue firmly into the public eye.  

1 comment
boursin sensorium

The Boursin Sensorium: using Virtual Reality to sell soft cheese

There is no better time for brands to use virtual reality as part of a PR or new product push.

Most people are yet to try the Oculus Rift or similar, are itching to try it and will likely be impressed by the results.

That's why the Boursin Sensorium was such an effective piece of experiential marketing in 2015, and worthy of a Masters of Marketing award.

0 comments

My 10 favourite Christmas experiential marketing campaigns of 2015

For those of you looking for something more from your Christmas campaign than a cynically tear-inducing clip of an old and lonely man completely disregarding the laws of physics, these Christmas experiential marketing campaigns are for you.  

From a beer-dispensing Christmas tree to a bank made entirely from gingerbread, there is plenty to get inspired by here. 

2 comments