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Posts tagged with Evergreen

Blogging: chronological is illogical

I worked on a conference talk called Ban the Blog with a colleague about a year ago. It was a purposefully provocative title and an extreme view, but one I believe many businesses and website owners need to heed (yes, I get the irony of writing this on a blog platform, but hopefully you'll see past that minor contradiction).

Blogs can often become a content dumping ground and despite the rising influence of structured content strategies into the broad digital direction, let's start a blog' is still a statement that is regularly touted in planning sessions.

But creating a blog and chronologically presenting what you produce isn’t necessarily the answer to your content needs.

Putting your content in date order may make sense in some instances (and with some CMS platforms it’s your only option), but just because it's your latest, it isn't necessarily your greatest or the most relevant for your audience.