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Posts tagged with Events

digital pride logo

How the first Digital Pride aims to unite the LGBTI community

2016 is to see the first Digital Pride.

To find out more about the LGBTI community's journey online, we caught up with Tris Reid-Smith, editor-in-chief of Gay Star News, creators of the event.

We covered everything from same-sex emojis to Harvey Milk to the future of content.

boursin sensorium

The Boursin Sensorium: using Virtual Reality to sell soft cheese

There is no better time for brands to use virtual reality as part of a PR or new product push.

Most people are yet to try the Oculus Rift or similar, are itching to try it and will likely be impressed by the results.

That's why the Boursin Sensorium was such an effective piece of experiential marketing in 2015, and worthy of a Masters of Marketing award.

ashley friedlein

10 speakers you’ll want to see at the Festival of Marketing

Our Festival of Marketing event was last week crowned ‘Event of the Year’ by the PPA.

I thought I'd give November's Festival (12-13) a push and list some of the speakers we have confirmed, as well as blog posts about each brand mentioned, to give a bit of background.

The Festival of Marketing is all about educating, inspiring, celebrating and empowering today’s modern marketer. It includes 120 sessions across ten streams, plus one-to-one advice clinics and networking with 4,000 senior marketers from across every sector.

We hope to see you at Tobacco Docks in London!


UK digital agencies expect 30% revenue growth in 2014: report

UK digital agencies are predicting year-on-year revenue growth of 30% for 2014, according to a new survey from Econsultancy.

This bullish forecast represents an average taken from 322 digital agencies, and compares to a figure of 26% when the survey was previously carried out in 2011.

Just 10% of agencies that responded to this year’s survey expect their business to remain flat, while around a quarter (24%) predict that their revenue will grow by 50% or more.

The findings come from Econsultancy’s fifth Digital Agency Rate Card Survey, which gives an insight into what UK digital agencies charge for different types of skills and levels of seniority, and investigates how and why rates may vary, for example by size of company.

Social media ROI: A data-driven case study

Social media ROI: a data-driven case study

Recently I’ve been running a variety of social ads to promote the Festival of Marketing, but due to a glitch in our purchase process, measuring the exact return has been more difficult than usual.

Luckily I’m able to see the silver lining in any cloud, so I thought I’d use this opportunity to talk about how data correlation can help uncover hidden social ROI. 


Boris backs our Festival of Marketing. Will you?

With less than two weeks to go until the Festival of Marketing, Econsultancy towers is now working at full speed.

Not only do we now have over 100 speakers and 5,000 marketers in attendance, but our beloved mayor Boris Johnson has given us his support.

Colston Hall

Reflections on building a new arts website

This week, we’ve been singing the praises of Colston Hall’s new website (it’s a concert hall in Bristol, England).

We’re not going to gush any more, but we thought our readership might be interested to hear from agency and client, as to the process of redesign. What were the hopes, fears, successes, failures? How did the tender process go down? What happens next?

Attempting to answer some of these questions, I’ve been talking to Carly Heath, Marketing and Press Officer at Colston Hall, and Graeme Swinton, Creative Director at Palace.


Who'd've thunk it? Colston Hall: a delicious, flagship website for the arts

Every so often, whether you work in digital or not, one visits a website and gets a slap across the face. One dawdles for a moment, scrolling around and wondering how web design has come so far in such a short period of time.

Colston Hall is one of these websites. OK, it’s a fairly sizeable concert hall in Bristol, England, but still, it’s in the arts sector, this isn’t meant to be so slick, right?

Cecile Eschenauer kindly pointed us to Colston Hall’s website, designed by Palace, after reading Chris Lake’s article on colour and UIs.

Looking at comparable venues (e.g. York Barbican, Newcastle’s Metro Arena) Colston Hall is way ahead, it’s in the future. Other small and medium arts spaces are going to have to catch up, or miss out on maximising ticket sales.

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Festival of Marketing

Marketing your event: if you build it, will they come?

How does Econsultancy get people to come to its events? With the Festival of Marketing set to be an intense, fun, insightful....erm..fest, here's some of the stuff we've done to market events and to make them successful on the day.

I should add, there's a ton of stuff I've missed off, here (not least, effectively segmenting your audience), as I've concentrated on creative.

Integrated Marketing Week

Emerging Platforms and Trends - watch our latest #IMW13 hangout live

This session will be a feast of everything new. We'll touch on future TV, digital out of home, and the multiscreen experience. Anything you want to talk about, we will! Come join us to discuss the future of marketing and how it'll affect what you do and when you do it. 

Update - unfortunately we suffered Google+ connectivity issues during this session, and were forced to cut the hangout short-we've posted the first part of the session here, and will post a follow up post with more detail soon. 

Watch the hangout live >>>


How to hold a great Google+ on-air Hangout

https://assets.econsultancy.com/images/resized/0003/3473/16-blog-thumb.pngIn the run-up to our Integrated Marketing Week event in New York on June 10th, we’ve been holding a series of Video Expert panels over on our Google+ page.

As with any barely tested, slightly-wobbly video technology, we’ve had a couple of hiccups along the way.

Fortunately we’ve learned from our mistakes, and now you can too. Here’s how to use the new look Google+ to hold a great On Air hangout...


Start Me Up! A profile of Noodle Live

By using mobile app and cloud technology to make it easier for attendees to collect information at exhibitions, Noodle Live have also found a way to give added value to conference organisers and exhibitors.

I spoke to founder Clemi Hardi about improving events with multichannel ideas.