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Posts tagged with Eptica

mobile checkout

Mobile web: lack of functionality and site speed seen as main UX issues

A lack of functionality and slow loading times are among the main usability issues with mobile sites, according to a new study.

Sites that aren’t optimised for mobile screens are also a lead cause of frustration, yet many businesses (yes, including Econsultancy) are still dragging their feet on launching a mobile site or moving to responsive design.

However more often than not mobile sites offer exactly the same features and functionality as desktop versions, it’s just scaled down for the smaller screen size.

Therefore it could be that consumers simply aren’t aware that the mobile web offers the same browsing experience as desktop, or that poorly designed mobile sites are giving people the impression that they offer limited functionality.

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