Posts tagged with Engagement

Facebook promoted posts

Case study: do Facebook promoted posts work?

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If there’s one thing guaranteed to get Facebook page owners riled up, it’s a change to the Edgerank algorithm. This month complaints have been springing from every corner of the world’s largest social network about the latest tweaks (and frankly, why should I be any different?).

Over the past weeks I’ve been watching our page reach figures fall... and fall... and fall... with Facebook’s latest changes putting severe limitations on the amount of organic content that we can serve to our followers.

I try to make sure the Econsultancy page follows the moving best practice goalposts, so in order to understand the situation and try to arrest the decline, I decided to try out a series of promotions to gauge their effectiveness. 

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Just how big is the mobile ad market going to be?

Mobile is everywhere, and while it might not be everything, one need look no further than Facebook to recognize that for many companies, figuring mobile out is crucial.

But despite the obvious opportunities being created by the mobile explosion, many questions remain. One of the biggest: just how big is the mobile ad market going to be?

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Research: Social media discounts attract Australian consumers to brands

The noise around social media in Australia appears to be increasingly amplified by marketers and clearly continues to be a hot topic.

There are also snippets of data emerging that explore this large and complex digital arena, but one of the questions that seems to be asked is why consumers choose to engage or associate themselves with brands in the social space. 

So, in association with Toluna, Econsultancy surveyed more than a thousand Australian consumers, in an effort to explore what attracts users to a specific brand or company on social media platforms.

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Engagement with social media campaigns: stats

July sees another update to our Internet Statistics Compendium, and another month-load of the best publicly available data for digital marketers handily collected across our eight regional reports.

Some of the juiciest stats to reach our ISC over the last month have been around social media engagement.

Not only are engagement levels changing among fans, followers and viewers, as more brands look to social campaigns to reach audiences, but the way companies are measuring engagement is also evolving.

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Proving social media success is all about analytics

The elusive social ROI. Executives demand it, marketers search for it.

But it’s actually not so elusive, especially for those marketers who’ve embraced the latest social technologies. In fact, there is a treasure trove of data available.

Perhaps, however, marketers should not be thinking old-school marketing metrics for today’s social web. For social, it’s more about the ROE (return on engagement) than the ROI.

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Google+ brand pages seeing adoption, engagement growth: report

The future of Google's greatest social networking effort to date, Google+, may be debatable, but the search giant hasn't found it very difficult to lure brands to Google+.

And for good reason: Google+ has been Google's most respectable social effort to date and brands have learned that getting on board services before they get big is often a far better strategy than waiting until it's too late.

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New Look beats ASOS and Topshop for social engagement: stats

While ASOS and Topshop may have larger followings, New Look's social media strategy is driving more valuable engagement, according to a new study. 

Following last week's stats showing Topshop as the most popular retailer on Facebook and Twitter, stats from Stickyeyes look at the balance between volume and social engagement. 

As well as engagement, the study looks at the promotional tactics used by retailers on social media and their effectiveness... 

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UK business investing more in social media, but failing to measure ROI: report

With literally hundreds of millions of consumers logging on to the internet and using social media every month, it's no surprise that businesses have flocked to services like Facebook, Twitter and Pinterest.

Whether they're looking to hawk their wares or listen to what customers are saying about them, there are numerous social media use cases that apply to just about every business under the sun.

But how many of the companies using social media are actually measuring what they're getting from it?

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Q&A: Vitrue CEO Reggie Bradford

Attribution is the name of the name at the moment.

A hot topic at our recent Digital Cream London event, social and online spend is now more under the microscope than ever.

It's not enough just to have fans and followers; you have to know who they are, where they came from and what they want from you.

As such, the social media management/dashboard industry has blossomed of late and grown into something much more mature.

We spoke with the CEO of one player in this space - Vitrue's Reggie Bradford - to discuss Facbeook Timelines, changes to tabs, measurement and social advertising.

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Q&A: Tourism Australia's Nick Baker on content creation and curation

Econsultancy recently launched its State of Digital Marketing in Australia report, which found that online marketing is rapidly becoming a priority for companies, although many are struggling with elements within this.

However, a number of organisations in the country have a well-established legacy of digital operations, arguably the most recognisable and prominent being Tourism Australia, the official Government agency which is responsible for both the international and domestic promotion of Australia as a travel destination.

Here, their executive general manager of consumer marketing, Nick Baker, explains the secrets of their success to date, as well as their plans for the future…

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HSBC Facebook competition page

Can the financial sector really thrive on social media?

The strictly regulated financial services industry has, in the past, shied away from social media engagement.

Common objections, even a year ago, were: people don’t want to talk to their bank, it’s too risky, too expensive or not relevant. But despite a slow start, things are starting to change.

It turns out that people do want to talk to their banks - specifically younger customers.

Recent research by Sitel, reported on Econsultancy, shows that 15% of 16-24 year-olds choose to interact with customer service on Twitter, Facebook, blogs and forums.

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Four ways managing frequency can make money from email in 2012

An important question on the mind of the modern email marketer is: 'how often can I send marketing emails to my list?'

It’s not surprising really; online sales hit record highs this Christmas and New Year, email is now a core revenue-driving channel and is proving to be very important.  

So how do you manage that fine balance between short term revenue and longer term list value, to make the most of the sales potential now and protect the value of your list for the future?

In this post I will set out the key elements to consider when deciding who to send to and how often.

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