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From increasing brand awareness to accelerating conversions and transaction volume, mobile has become an integral way for brands to guide consumers along the path to purchase.
The rise of mobile is a key factor in the shift from what used to be a linear path to purchase. The days of "here's our ad, see you at the register" are long gone and have been replaced by a broad, multi-faceted discovery and engagement process.
With this evolution, marketers must make effective investments that use mobile as a connective tissue in the increasingly non-linear purchase cycle.
Building relationships with bloggers can be time consuming, but if done with integrity it can bring fantastic success to a brand in the way of genuine advocacy.
Quite simply, if you take the time to engage with bloggers in the correct manner, then bloggers in turn will engage with your brand as part of a mutually beneficial relationship and more often than not, go above and beyond what they’re asked to do.
Well, it's that day again. Valentine's Day is here yet again to the delight of retailers everywhere. No wonder, when online sales in the US and the UK have continued to rise year-over-year in the run up to Valentine’s Day and retailers have had to learn to scale for seasonal surges.
The folks over at Rakuten, the online marketplace that's quickly catching up to Amazon and eBay, shared a few stats and a lovely infographic (don't say we didn't give you anything for Valentine's!) detailing the global spending trends surrounding this love-sick holiday.
If there’s one thing guaranteed to get Facebook page owners riled up, it’s a change to the Edgerank algorithm. This month complaints have been springing from every corner of the world’s largest social network about the latest tweaks (and frankly, why should I be any different?).
Over the past weeks I’ve been watching our page reach figures fall... and fall... and fall... with Facebook’s latest changes putting severe limitations on the amount of organic content that we can serve to our followers.
I try to make sure the Econsultancy page follows the moving best practice goalposts, so in order to understand the situation and try to arrest the decline, I decided to try out a series of promotions to gauge their effectiveness.
Mobile is everywhere, and while it might not be everything, one need look no further than Facebook to recognize that for many companies, figuring mobile out is crucial.
But despite the obvious opportunities being created by the mobile explosion, many questions remain. One of the biggest: just how big is the mobile ad market going to be?
The noise around social media in Australia appears to be increasingly amplified by marketers and clearly continues to be a hot topic.
There are also snippets of data emerging that explore this large and complex digital arena, but one of the questions that seems to be asked is why consumers choose to engage or associate themselves with brands in the social space.
So, in association with Toluna, Econsultancy surveyed more than a thousand Australian consumers, in an effort to explore what attracts users to a specific brand or company on social media platforms.
July sees another update to our Internet Statistics Compendium, and another month-load of the best publicly available data for digital marketers handily collected across our eight regional reports.
Some of the juiciest stats to reach our ISC over the last month have been around social media engagement.
Not only are engagement levels changing among fans, followers and viewers, as more brands look to social campaigns to reach audiences, but the way companies are measuring engagement is also evolving.
The elusive social ROI. Executives demand it, marketers search for it.
But it’s actually not so elusive, especially for those marketers who’ve embraced the latest social technologies. In fact, there is a treasure trove of data available.
Perhaps, however, marketers should not be thinking old-school marketing metrics for today’s social web. For social, it’s more about the ROE (return on engagement) than the ROI.
The future of Google's greatest social networking effort to date, Google+, may be debatable, but the search giant hasn't found it very difficult to lure brands to Google+.
And for good reason: Google+ has been Google's most respectable social effort to date and brands have learned that getting on board services before they get big is often a far better strategy than waiting until it's too late.
While ASOS and Topshop may have larger followings, New Look's social media strategy is driving more valuable engagement, according to a new study.
Following last week's stats showing Topshop as the most popular retailer on Facebook and Twitter, stats from Stickyeyes look at the balance between volume and social engagement.
As well as engagement, the study looks at the promotional tactics used by retailers on social media and their effectiveness...
With literally hundreds of millions of consumers logging on to the internet and using social media every month, it's no surprise that businesses have flocked to services like Facebook, Twitter and Pinterest.
Whether they're looking to hawk their wares or listen to what customers are saying about them, there are numerous social media use cases that apply to just about every business under the sun.
But how many of the companies using social media are actually measuring what they're getting from it?