Posts tagged with Engagement

Five tips to maximise time spent with online video

My last article explored the best way to design the video ad teaser experience, this time we’ll consider the full engagement video experience.

0 comments

16+ APAC digital marketing stats from July 2015

I’m jumping the gun slightly this month, but as it’s almost the end of July I’m going to go ahead and roundup the best digital marketing stats we’ve seen in the past 30 days or so.

This time it includes the tablet market in Vietnam, Amazon’s investment in India, CX in Australia, Walmart’s ecommerce plans in China, and a whole lot more.

0 comments

Four ecommerce tech trends to watch in 2015

It may be July, but now is the time to start thinking about the holiday season.

0 comments

Three basic ways marketers are growing email lists that you can learn from

The ability to grow and develop email lists is a critical part of the job description for digital marketers, irrespective of the complexity or sophistication of their marketing operations.

Email marketing offers all organisations a direct, efficient way to interact with consumers on a one-to-one basis. For organisations that have more developed capabilities, the email address is also a key tenet in the process of delivering personalised customer experiences.

3 comments
FC Barcelona's content marketing strategy

A case for rewarding customer engagement

Most marketers have customer engagement listed as one of their top priorities, but despite this general consensus, very few brands are actually rewarding customers that are actively engaged.

8 comments

Five New Year’s resolutions for marketers

It may not seem all that surprising, but research shows that only 8% of people who make resolutions each January actually achieve them.

However, no matter the success rate, each year we make certain promises to ourselves to be better than we were the year before – both in our personal and business lives.

Some of the most common resolutions for bettering oneself are not all that far off from our brand goals. Read on to learn how marketers can apply the most common new year’s resolutions to 2015 marketing plans. 

0 comments
Targeting Custom Twitter Audiences

How to target your competitor's followers with Twitter custom audiences

For a long time working with custom audiences meant that you would need to go through an approved advertising partner.

While this has its uses it was often prohibitively expensive, leaving many small and mid-size businesses unable to use this kind of targeting.

Recently Twitter has changed this, allowing self-serve advertisers to create and upload custom audiences.  

I thought it would be useful to show you exactly how to do this. 

6 comments
toysrus

10 ways to increase customer engagement in ecommerce

High street stores are getting their mojo back, so what can ecommerce do to engage the consumer?

Here are just 10 features that help to keep customers engaged on ecommerce websites. If you've seen any innovative new features from ecommerce companies, please let us know below.

For all things engagement and optimisation, why not attend the Festival of Marketing, in London, November 12-13th.

6 comments
Information is beautiful

How to create engaging email content to drive conversion

The days of guaranteed inbox placement are over, therefore it’s time to concentrate on the second layer of email marketing: data.

It is now more important than ever to understand the asset which is your data and the ability of data to provide inbox placement for your emails.  

So how can you utilise data to produce emails which recipients want to read, as well as email that delivers revenue?

I believe that the answer to this query is engagement.

4 comments
twitter bird with heart

Five brands that have warmed hearts on Twitter

It can be hard for brands to look spontaneous and fun on social media.

We, particularly the Brits, are all too sceptical about brands doing anything other than trying to sell us stuff.

However, when brands get it right, it can be really rather special. I've rounded up some of my favourites. I should nod to Hootsuite and it's first Connect event, where I picked up the Kellogg's and Axe case studies.

See if these tweets make you laugh or cry, as they did me (mostly laugh). If you want more case studies, subscribers can shoot over to our case study archive.

4 comments

How marketers can use iBeacon to add relevance to location-based targeting

While location based marketing is not a new strategy, iBeacon, Apple’s recently introduced Bluetooth LE-based technology that extends location-based services in iOS, offers exciting new opportunities to engage consumers in retail stores and other destinations.

iBeacon uses Bluetooth 4.0 to pick up signals from Bluetooth-enabled phones. With an advanced API software and transmitter hardware that reaches up to 150 feet, the technology allows businesses to precisely estimate a phone-owner’s location, and exchange data and information.

iBeacons are so efficient that even the largest of stores would only need handful of beacons per floor to enable a high degree of positioning accuracy.

2 comments
bothsider logo

Start Me Up: a profile of Bothsider

Love for debate and disagreement could be described as one of the factors contributing to the success of social media.

Looking to harness this love for reasoned discussion, Bothsider is a nascent network that allows users to ask questions, agree or disagree with other users and explain why.

Starting a social network and getting ‘traction’ must be difficult with so many players having come and gone, and big hitters still dominating audiences.

So I caught up with Mark Gavagan, Founder, to ask him a few questions.

0 comments