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Posts tagged with Employees

Seven Silicon Valley benefits and perks your company might want to avoid

When it comes to building a successful business, many companies, digital and otherwise, look to Silicon Valley for cues. And why shouldn't they? The region has been a source of incredible innovation for decades and in the past has produced some of the most successful companies in the world in recent years.

But what has worked in Silicon Valley isn't guaranteed to work outside of Silicon Valley, and when it comes to employee benefits and perks, companies should think carefully about what Silicon Valley innovations they adopt.

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Social media: are you producing value, or promoting yourself?

There's little doubt that for many, if not most major brands, social media is a can't-ignore channel. But when it comes to branding, companies aren't the only ones using social media.

Thanks in part to the state of the global economy, the growth of social networks and the increasing importance of digital skill sets, individuals have embraced social media as a way to 'brand' themselves.

In some cases, that 'personal branding' can lead to greater job opportunities, and some even argue that individuals without a strong social media presence will increasingly find themselves at a disadvantage.

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Tech the best choice for Gen Y workers: report

For major brands, reaching and selling to Gen Y has been a subject of much focus and debate.

But for all of Gen Y's impact on the marketing world, its impact on the workforce is arguably even more significant.

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Five ways to prevent your employees being poached

Recruiting is a difficult task for many companies today. Recruiting mistakes are easy to make, and thanks to the demand for workers with digital skill sets, competition for talent is fierce.

That competition isn't only making it harder for companies to find and recruit the employees they need to grow their businesses, it's also increasing one of the things that keeps many CEOs awake at night: employee poaching.

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10 big recruiting mistakes companies make

Thanks to the latest internet boom, companies are growing and there's incredible demand for individuals with digital skills sets.

That's good news for those looking for digital marketing jobs, but it is creating numerous recruiting challenges for companies.

Whether you're looking for a web developer, a social media marketer, or a salesperson, if you're in a digital industry in a major market, competition is fierce and chances are that finding the next great hire is a daunting task.

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10 ways to motivate employees

Motivating employees can be a touchy subject for many business owners and managers.

It's nice to believe that a 'good job' offering a decent salary and reasonable benefits package will do the trick, but in today's highly-competitive business environment, the truth is that it's more complicated than that.

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The real reason Facebook is taking on nosy employers

If you're hunting for a job today, your next interview might just end with an awkward question, "Can we have your Facebook password?"

In an effort to get as much information as they can, a growing number of private and public employers are asking job applicants to give them access to their Facebook accounts. There have also been reports of universities asking prospective applicants for the same.

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New report: the social shift in internal communications

Econsultancy's latest Smart Pack: The Social Shift in Internal Communications is about the trends in internal communication that are not just affecting how your customers navigate their social relations and the marketplace, but will determine your working future as well.

The fact is that no one quite knows what revolution is going to happen next in the field of communications, which makes enterprise-level investments a significant risk.

Large corporations that build their own centralized internal social nets often find that obsolescence comes quickly.

Smaller teams who are encouraged to discover and implement their own ad hoc solutions using mass-market products like Yammer, Jive, Google Apps, or Facebook Groups may not routinely share best practices throughout a larger parent organization. In the words of Catherine Glover, Director of Social@Ogilvy, and a featured interview in the new report, "nothing seems to stick".

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Could after-hours email restrictions hurt email marketers?

The rapid growth of mobile technology and its adoption throughout society has arguably been a boon to both employers and employees. When put in capable hands, a smart phone can be an incredible promoter of productivity.

But that doesn't mean that smart phones are perfect. There's a reason, after all, that many corporate workers given Blackberries coined the term 'Crackberry.'

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Quietly, IBM becomes the enterprise Facebook

IBM may be one of the largest, most successful technology companies in the world, and it has a piece of a lot of pies. But chances are it isn't one of the top companies that comes to mind when you utter the words "social media" or "social network."

For a growing number of corporations, however, IBM has become the social networking vendor.

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Your company needs a social media policy

Recently, I published a post that struck a nerve with a reader who will remain anonymous. That reader lashed out at my idiocy in several ways, including via a popular social network.

The wasted effort at insulting and haranguing me would have been quickly forgotten if not for an interesting observation: my cyberstalking critic executed his childish attacks through multiple accounts all associated with his employer, a small services-oriented business.

On one of those accounts, I discovered other rude, obnoxious and downright classless 'content' not directed at me.

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How to win at recruiting in five steps

The difficulties tech companies, particularly in the Silicon Valley area, are having recruiting engineering talent, has been attracting lots of attention lately. For technology companies of all shapes and sizes, people are a huge asset, and that means recruiting is crucial to a company's success.

Unfortunately, recruiting the right people who are going to help your business grow and succeed can be difficult under most circumstances.

Here are five tips for winning the recruiting game... 

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