Posts tagged with Email

Are Apple's emails really the ‘best ever’ email marketing?

I was inspired to write this post by a recent tweet I saw in reference to the iPad launch email stating that it was the “best email marketing ever," when the email was in fact pretty mediocre.

Then when I looked at some of the other Apple emails I had received, I realised they could also do with some improvements so of course I had to throw some suggestions into the pot..

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Email marketers: are you creatively compliant?

Whilst websites adapt every day to be as accessible and usable as possible, email hasn’t quite benefited from the same level of attention in this area. Instead, marketers have frequently chosen to ignore these developments in all other areas online and continue to do things the way they always have.

Email as a marketing channel is being creatively abused like no other, and it is time for change.

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Smart marketers — and consumers — are looking for deals outside of search

Online, good search engine optimization is a priority for many businesses. Except for those that don’t want search engines to find them. And when it comes to e-commerce, there are plenty of companies that are working against Google’s efforts to make online shopping an efficient experience.

For companies that trade in deeply discounted merchandise — like Gilt, Groupon and Living Social — avoiding the crawl of search engines is part of the business model.  Their discount deals don't last long enough for effective SEO. Furthermore, smart marketers are training consumers to be on the lookout for deals, often outside of search.

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Breathe new life into email marketing

Whilst social media tends to attract much attention at the moment, the savvy marketing professional understands that success lies in using the best digital marketing mix and not over focusing on one channel.

Email marketing remains an important component, but what can be done to raise our game and generate even better results from this established and proven marketing tool? 

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UK retailers need to improve their email marketing: study

The UK's retailers are actually getting worse at email marketing, as many are failing to follow best practice guidelines, according to a new report. 

This is the verdict of dotMailer's Hitting the Mark study of 36 UK retailer's email marketing efforts, which places HMV and Republic at the top of the class, with Currys in last place. 

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Publish, engage, sell with 'ethical bribes'

Leading marketers are investing in a NEW approach to creating sales and leads. Are you? Here's what it is and how you can.

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Marketers want video email to take off. Will it happen?

With the rapid growth of social media, the once stalwart digital marketing channel of email is experiencing growing pains. Consumers are finding email messages less relevant and experiencing email fatigue.

One way to fight the decline of email relevance is through increased engagement. According to a new study from Implix, marketers are planning to grow their video implementation exponentially. In fact, there could be a 480% increase in planned video email usage over the next year. But do consumers want to receive marketing via video in their inboxes?

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Email isn't dying, it's just turning into social media glue

Bleak times ahead for email according to Gartner, which is predicting that social networks will claim a growing share of communication among business users.

Seems plausible enough, though any reports of the death of email are somewhat premature. But can social networking sites claim the communications crown before this decade is out?

Gartner says: “By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.

Cue much head shaking among the email services providers at TFM&A this week. I asked a few of them to fight their corner, and to provide an alternative view on the future of email.

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Are multichannel retailers providing a better customer experience?

A new study of online retailers in the UK suggests that, thanks to the ability to offer a 'seamless and consistent' customer experience both online and offline, multichannel retailers have the edge over pure plays. 

In the eDigital Research Benchmark study, which used mystery shoppers to look at 58 UK e-commerce sites, found that multichannel retailers dominate the top 20, with only three spots occupied by pure plays. 

So why is this? 

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Political parties fail on email marketing

It seems that the UK's political parties have a lot to learn about email marketing, with all making some basic errors in their campaigns. 

As demonstrated by Barack Obama, email can be a powerful tool in political campaigning; allowing parties to build up a profile of their subscribers, and to bypass the media and open a direct channel of communication with potential voters. 

However, according to my own research so far, the email marketing strategies of the three main UK parties could be improved...

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The rules of email engagement: part two

A couple of weeks ago I posted a piece on the rules of email engagement, very much laying out fairly broad thoughts on the subject.

Now I want to follow up with a more pointed ‘plan’ that, if followed, will ensure a virtuous spiral of engagement and increased ROI...

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Could email fatigue give social media the upper hand with marketers?

Americans are suffering from "email fatigue." At least that's the take away from a new study from marketing service provider Implix, which found that Americans are one of the least likely groups to open emails worldwide.

Due to its newness, social media is fast gaining ground with marketers as a way to reach out and build relationships with consumers. But a turn away from email messages could also make social media the go to for marketers trying to reach customers and grow revenue.

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