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Marketers employing snail mail tactics in their email marketing campaigns would normally expect to see mass-unsubscribe rates following their sent emails.
Email marketing has suffered some blows recently. But companies that threaten to stop using that marketing channel certainly get noticed. Rumors of Ben & Jerry's killing its email newsletter created a mild tempest online recently. Just this week, The Onion's AV Club stopped email messages, and Pepsi created ire among fans for simply moving some of its messaging from Facebook to Twitter.
Now there's a study that says email marketers aren't adapting their marketing emails to customer changes. They're sending messages to unresponsive email accounts, and according to Return Path, only 12.5% of marketers are doing anything about it.
Ben Cohen and Jerry Greenfield opened their now famous ice cream chain with $12,000 and $5 spent on a ten-day correspondence class on "How To Make Ice Cream."
Today, they own a multimillion-dollar corporation, and their decisions are monitored closely.
When the company's UK branch decided to take a break from sending its monthly email marketing messages last month, it caused a bit of a storm in the digital marketing world.
But it turns out Ben & Jerry's isn't abandoning email. I spoke with Kate O'Brien, Ben & Jerry's Global Marketing Manager, about what happened, and how Ben & Jerry's really feels about email and social media marketing.
In the battle for our digital attention, social media appears to be winning. According to Nielsen, social networking is now the most popular activity online.
In contrast, email now occupies less of our time online than gaming. But rumors of its demise are greatly exaggerated. The email is still alive and kicking.
This week on Start Me Up we’re looking at Canadian company Lymbix, which deals in connotative software for email, and has been causing a media stir lately with their latest product Tonechecker.
This connotative software helps measure the tone and impact of words used in emails and other communications.
We spoke to founder Matt Eldridge to find out more…
Email marketers' lives just got even tougher with the recent changes to the Windows Live Hotmail user experience, which enables users to better organise their inbox.
The changes include the addition of a trusted senders icon to prevent phishing; the ability to "sweep" or automatically file "grey/gray mail," email that subscribers signed up for but no longer want; and the use of one-click and time-travelling filters, which remove messages that reach the inbox but are later discovered to be from senders with a poor reputation.
In the age of Facebook, Twitter and blogs, one might think that social media is a far more important to startup success than, say, email. But a new generation of startups, many of which are lean and achieve profitability early on, are proving that email can be a powerful contributor to success.
In a blog post entitled "Email Newsletters Are Still A Serious Business", startup entrepreneur Jason L. Baptiste details how email is an important ingredient for an impressive group of upstarts, including Groupon, the group buying site that investors have valued at more than $1bn, Help a Reporter Out (HARO), which was recently purchased for a rumored eight-figure sum and Thrillist, which is reportedly on pace to do more than $10m in revenue this year.
PetPlace had a familiar problem last year. The pet information site had a popular newsletter that resonated well with advertisers and readers. Like every content creator, they wanted more viewers. But they didn't want to sacrifice engagement.
I've come across a few stats on mobile internet usage this week, so I've decided to gather them together in one handy post.
I've also added a selection of mobile statistics from our most recent Internet Statistics Compendium...
I was inspired to write this post by a recent tweet I saw in reference to the iPad launch email stating that it was the “best email marketing ever," when the email was in fact pretty mediocre.
Then when I looked at some of the other Apple emails I had received, I realised they could also do with some improvements so of course I had to throw some suggestions into the pot..
Whilst websites adapt every day to be as accessible and usable as possible, email hasn’t quite benefited from the same level of attention in this area. Instead, marketers have frequently chosen to ignore these developments in all other areas online and continue to do things the way they always have.
Email as a marketing channel is being creatively abused like no other, and it is time for change.
Online, good search engine optimization is a priority for many businesses. Except for those that don’t want search engines to find them. And when it comes to e-commerce, there are plenty of companies that are working against Google’s efforts to make online shopping an efficient experience.
For companies that trade in deeply discounted merchandise — like Gilt, Groupon and Living Social — avoiding the crawl of search engines is part of the business model. Their discount deals don't last long enough for effective SEO. Furthermore, smart marketers are training consumers to be on the lookout for deals, often outside of search.