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Posts tagged with Email

The art of the email opt out

Please don’t go! The art of the email opt out

Recently marketers and consumers alike have been enjoying the creative element behind Groupon’s unsubscribe campaign ‘Punish Derrick’.

If you click on the unsubscribe link, it then it leads you to a page which enables you to punish the person who has been sending you your emails, Derrick.

Punish Derrick 11

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Email break-ups aren’t so very hard to do

“It’s not you, it’s me. Actually no, it is you. You keep sending me boring, irrelevant emails that I don’t want. Our email relationship was going really well at the beginning  but now its fizzled out and I’m unsubscribing from your emails. For one thing, you just send me way too much. It comes across a bit...desperate."

As an email marketer, does reading this make you cringe? Are you afraid this is what your email subscribers would say to you if they had the chance?

The unsubscribe process doesn’t have to be as painful as a “Dear John” break-up letter, but with the way some brands go about it, it might as well be.

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13 tips: the science of email marketing

mobile email

For those of you who missed it (and with 20,000 people registering for it I’m not sure who that may be) Hubspot’s Dan Zarrella’s “The Science of Email Marketing” was a reminder that testing and optimization are a core best practice which will ultimately drive the success of any email initiative.

Not that the webinar was focused on testing. Instead, takeaways were presented with the caveat “this may or may not be the case for you” ... which is another way of saying “test it and see what happens.”

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If you had to make a choice, what is the one email you should send?

If you could only send one more marketing email, what type of email would it be?

Would it be acquisition? Retention? A bit of cross selling perhaps? Let’s face it, the options are almost endless! If you’re like me, you probably want it to be the one that makes the most money.

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The year in email marketing: the experts' view

I've been asking some of our email marketing guest bloggers about what they see as the major trends in 2010, and their predictions for email in 2011... 

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A New Year’s diet for overstuffed Christmas inboxes

UK marketers’ number one New Year’s Resolution must be to improve the email experience they offer their subscribers.

People are simply being force-fed too much email, which is typified by the sheer volume of emails sent during the festive period, consisting of sales and promotional emails that are mostly one-dimensional, monotonous and repetitive.

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Social media: job title, or part of the job description?

There's little room left for debate: any way you dice it, social media is mainstream. That should be good news for social media experts and gurus, right? Perhaps not.

Earlier this week, it was revealed that The New York Times was essentially eliminating its 'social media editor' position. The person who held it, Jennifer Preston, would become a full-time reporter again.

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10 things email marketers need to know about Facebook Messages

As you have probably read already, Facebook has announced a complete revamp of its messaging service, Facebook Messages. With a host of new features, many email marketers are likely to be wondering what effect this new service has on the work they do.

I’ve pulled out the top ten things that any email marketer needs to know about Facebook Messages and what it means for them:

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Email marketing: How to make more of subscriber data

Email marketing is easy to get wrong and difficult to do well, yet many firms fail to use the data they’ve captured to target their messages more effectively.

This means that they are effectively choosing to work blind and use guesswork to increase their open and click-through rate, when they could be working with real facts and figures about their recipients instead.

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Social media is an extension of email marketing

Social media is far too often heralded as the death of email marketing. In fact, social media’s existence has breathed extra life into email campaigns by increasing levels of engagement with consumers.

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Email marketers adopt snail mail tactics

Marketers employing snail mail tactics in their email marketing campaigns would normally expect to see mass-unsubscribe rates following their sent emails.

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Study: Email marketers are ignoring (and losing) non-responsive customers

Email marketing has suffered some blows recently. But companies that threaten to stop using that marketing channel certainly get noticed. Rumors of Ben & Jerry's killing its email newsletter created a mild tempest online recently. Just this week, The Onion's AV Club stopped email messages, and Pepsi created ire among fans for simply moving some of its messaging from Facebook to Twitter

Now there's a study that says email marketers aren't adapting their marketing emails to customer changes. They're sending messages to unresponsive email accounts, and according to Return Path, only 12.5% of marketers are doing anything about it.

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