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An important question on the mind of the modern email marketer is: 'how often can I send marketing emails to my list?'
It’s not surprising really; online sales hit record highs this Christmas and New Year, email is now a core revenue-driving channel and is proving to be very important.
So how do you manage that fine balance between short term revenue and longer term list value, to make the most of the sales potential now and protect the value of your list for the future?
In this post I will set out the key elements to consider when deciding who to send to and how often.
Mobile email is big, and getting bigger. By 2015, more US internet users will access the web through mobile devices than through PCs.
The mobile email numbers are even more indicative of a seismic shift in web behavior. comScore found that while web-based email declined significantly throughout 2010, mobile email surged 36% from the prior year.
As consumers are increasingly browsing, shopping, and interacting with brands on the go, mobile commerce presents a powerful opportunity.
Facebook has hired the co-founders of MailRank, a start-up that aims to help users prioritise their emails.
Bethanye McKinney Blount and Bryan O’Sullivan will be shutting down MailRank to join Facebook in December of this year.
Now that summer has retreated into autumn, the focus of many email marketing departments turns to Christmas and the early part of next year.
There have been some interesting changes in the market over the last twelve months and during this key planning period it is important to take stock.
Here are five key pointers to allow you to run a quick health check on your current email campaigns and help you define your KPI’s ensuring your Christmas and New Year campaigns are a success!
At the moment the use of social media is like gold rush fever in the Wild West, with everyone trying to make a fast buck.
There are loads of cowboys and cowgirls heading to them there hills looking for gold, but, despite much effort, the only people really making money are those selling pickaxes and gold pans.
While it’s perhaps still a medium to initiate discussion, raise awareness, rate and review, rather than sell shed loads of product, social media is growing very fast and can be used to gather data for future marketing.
In a world increasingly driven by content that's hiding in an email or behind a Tweet, subject lines are more important than ever.
In advance of a talk later this week at the Internet Marketing Conference in New York, here are some of the approaches and best practices in crafting better subject lines.
I've rounded up ten infographics on email marketing, covering delivery times, email landing pages, mobile email and more.
Where possible, I've added the infographics to this post in a readable size, but for others you can click on the image to see a larger version...
Targeting and segmentation methods for email marketing are becoming increasingly sophisticated and complex.
If you are “in the business” it is easy to fall into the trap of focusing on the “how” rather than the “why” and the “when” and forgetting what the whole point of the exercise is.
In this piece, I’ll seek to bring things back to basics; it’s no good having the answers, if you’ve forgotten what the question was.
Chorus is a startup based in Australia which takes sentiment monitoring to another level by allowing customer support teams, marketing departments and PR professionals to analyse and prioritise the emails they receive.
It helps internal structures and processes to focus on the negative issues first, meaning that customer experience is managed on an intelligent basis, according to severity.
We caught up with Dave Trindall, one of the co-founders, to discuss sentiment monitoring, delivering excellent customer service, the problems with current email systems and, of course, Chorus itself.
Social media gives big companies the fear because it is an unpoliced environment where bad noise travels fast. And increasingly consumers are using it to say all kinds of things about brands, and also to aim direct questions at them (in public).
In many cases these companies aren’t remotely geared up to deal with questions, and they would much rather communicate with customers in private.
But here’s why customers do their complaining in public: it’s easier. It’s really that simple. People don’t mind bitching out loud, and sometimes they take a little comfort from it, but if customer service wasn’t so broken in the first place I think customers wouldn’t be so quick to resort to the likes of Twitter and Facebook.
Digital marketing is thriving in the Middle East, according to new research published today by Econsultancy and supported by ArabianBusiness.com. The survey-based research has found that companies are spending 22% of their marketing budget on digital.
Companies are using a wide range of digital channels for marketing, and investment in online is expected to increase across the board. Encouragingly, over half of companies (58%) are increasing their digital budgets in 2011.
However, the market is still very much in its infancy, and still faces major barriers to investment. Company culture, a reliance on traditional marketing, and a lack of knowledge are preventing companies from investing further money into digital.
This post looks at the current state of digital marketing in the Middle East, and some of the trends covered in our latest report.
Over the past 12 months, a lot has been said of email becoming a one-to-one channel, with many industry evangelists crying out to marketers to start segmenting a little more, and claiming that spray and pray senders will be perceived as nothing more than spam.
But did we manage to successfully communicate the severity of the situation and the benefits of change, as an industry? I’m not so sure we did, and Groupon is a prime example of a brand that would greatly benefit from this.