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It’s all change again, Gmail rocks the world of email by apparently making it even easier for a recipient to unsubscribe from legitimate marketing email.
This is a shock to some, especially to those who thought they were safe by hiding the unsubscribe button, deep within the very small print at the bottom of the email.
So, is this going to be a disaster for some email marketers? Or is this new process just a little different from something that first saw the light of day in 2009…..
Conversion rate is one of the most important metrics in email marketing. It speaks to marketers’ ability to turn engagement into revenue.
However with 42% of marketers who use slow email technology reporting lower than average conversion rates, it seems that revenue is being lost through outdated, sluggish systems.
The Email Marketing Speed Imperative study, published by Econsultancy in partnership with dotMailer, looks at how much impact the ease and speed of use of email marketing technology has on the channel's success.
The research also explores what is the dollar value of a faster-to-use email system in return on investment terms? How is email list growth affected by the responsiveness of email technology? How do most email marketers divide their time between nine key activities, and how should they be allocating it for maximum success?
With Valentine’s Day quickly approaching many of you will be gearing up to send as many heartfelt emails to your subscribers as possible, encouraging them to treat their special someone.
Unfortunately many of those emails won’t hit the mark and you could see your unsubscribes and spam complaints increasing with every soppy campaign you send.
If you're a small to medium-size travel or experience brand, the following three strategies are sure to help you increase conversions and retention rates.
If you're a big player in the sector, take a look anyway. There might be a gap that one of these could fill or a little inspiration.
Either way, I hope you find them to be useful.
It’s that time of year again, where pundits around the world give their predictions for 2014. So let’s look at the most boringly lucrative of online channels: email marketing.
In 2014, I predict that “Email is dead” will be the most popular headline in articles, blogs and tweets about email marketing, closely followed by 'email isn’t dead.'
For seven more predictions, read on…
Here are some of the most interesting digital marketing statistics we saw last week.
Statistics include real-time bidding, email marketing, paid search, responsive design, integrated marketing and augmented reality.
For more digital marketing stats, check out our Internet Statistics Compendium.
The start of the New Year always sees a raft of unsubscribes terrorize email marketers around the globe, as users attempt to clear the slate for the year ahead.
But what kinds of emails avoid the annual cull?
Email marketers have always faced the technological challenge of having to quickly adapting to the unknown, often in a matter of hours.
This week is one of those, where we find that Gmail has made changes to the way it handles images. At first, I can appreciate that this may sound insignificant, but it affects all of us.
In this blog post, I will try to demystify these changes for you.
In the ever-evolving realm of digital, email could almost be considered as an old school form of marketing.
However it’s still a hugely effective tool for driving traffic and sales, particularly when combined with personalised content and offers.
As such it’s a topic we frequently write about here on the Econsultancy blog with the posts often proving to be a good starting point for debate among our readers.
On one of my recent posts about mobile optimisation a commenter from Nordstrom suggested that I focus my efforts on reviewing how different brands handle transactional emails.
I promised that I would, but first of all I had to do some research to find out what she meant by ‘transactional email’.
Marketers that feel there is just not enough time to spend on email marketing, you may be slightly comforted to know that you are not alone.
The bid to keep up with the evolving nature of email marketing is a challenge many organisations are struggling with, according to marketers that attended Econsultancy’s Festival of Marketing.
Several senior client-side marketers gathered together for Digital Cream during the Festival, where email marketing, among other topics, was discussed at great lengths.
The general consensus? Emaiil has great potential to become even more efficient than it already is. It's just going to take skills, buy-in and time that many do not have... yet.
While these discussions were under the Chatham House Rules, the insights gleaned have been pulled together to create the new Email Marketing Trends Briefing published this week by Econsultancy in association with Pure360.
The trends briefing, which is free for registered users, also contains some best practice tips, market data and case studies.
Writing an email subject line is a fine art that requires a high level of creativity as well as careful analysis of what customers respond to.
It’s not easy coming up with varied topics that pique the reader’s interest while avoid becoming monotonous or relying too heavily on sales and promotions.
Luckily there are a huge number of case studies published online that help to give marketers inspiration by revealing the type of content and tactics that will increase engagement. But that doesn't mean that the subject line can be neglected in favour of focusing on the email content.
Email frequency in general has been a hot topic recently. Whatever your opinion or approach is on this topic, it’s inevitable that your email frequency is going to increase over the upcoming holiday period.
As you can see from this chart, many retailers don’t hold back!