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Posts tagged with Email Marketing

Nine email marketing trends set to dominate 2016

We’ve already rounded up the top email marketing trends from 2015, and now it’s time to look forward to 2016.

I asked several experts to suggest the trends that will define email marketing over the next 12 months.

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10 of the best US digital marketing stats we've seen in the past two weeks

In this final US-focused digital marketing stats round-up before we all head home for the holiday, we’ll be covering the travel industry, a few more Cyber Weekend insights (sorry), Star Wars and much more.  

Let’s take a look at some of the most interested US digital marketing stats we’ve seen in the past couple of weeks. 

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What were the key email marketing trends from 2015?

It’s basically Christmas already, so it’s time to look back at 2015 and mull over what’s occurred in digital marketing.

Email remains one of the most important channels in terms of driving traffic and sales, so I’ve asked several experts for their opinions on the most significant email marketing trends from this year.

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do not disturb

As marketers, do we really understand interruption?

I was reading an excellent article about the slow uptake of iBeacons when I became almost lucid, and started to see digital as the CFO sees it.

The power of digital technology can blind marketers to the simple question of 'will the customer use it?'

Too often, marketing technology is interruptive, based on providing value for the business but wish-washy engagement for the customer.

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content impact

Six ways to maximise the impact of your content marketing

A lot goes into creating that perfect piece of content.

With so many brands now recognising the importance of producing regular, fresh, and high quality content though, it can sometimes feel like you’re simply churning out great work that gets forgotten the very next day.

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What’s the best Black Friday subject line ever according to 3,892 emails?

This week, your inbox is probably filled with Black Friday emails. And they’re all pretty much the same. “20% off now!” or “Don’t miss out!” or “Buy this TV or else I’ll club this baby seal!”

And since every retailer seems to follow the same approach, everyone else follows suit.

You don’t want to be that one brand that misses out on one of the biggest shopping days of the year.

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Five external factors that can impact your email campaigns

The Festival of Marketing has finally arrived! I’ve already attended three fantastic talks, one of which came from the almighty Alan ‘not-so-marketer-friendly-but-still-full-of-sound-advice’ Sugar. 

But one of the most interesting talks I’ve seen so far was on the Data and Analytics stage, where Return Path’s senior director of professional services Guy Hanson discussed how external factors can have a big impact on email marketing campaigns. 

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starbucks flyer

Why exclusivity is the cherry on the customer experience cake

In June 2015 the ONS reported that average store prices in the UK fell by almost 3% YoY. 

This was the 12th successive month of deflation in the retail sector.

Alongside deflation, quarterly measures of retail activity have been growing for four years. 

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Top 10 digital marketing stats from this week

Did you know that classic American author Fletcher Knebel once said digital marketing is one of the leading causes of statistics?

He may have said it about smoking actually, and he may also have been dead before digital marketing became a thing.

But I bet at least 76% of you don’t care for such pedantry and just want to see some of the finest digital marketing stats we’ve seen in the past seven days.

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Which three channels are the biggest priorities for marketers?

More than half (57%) of marketers say their company website is one of the three most important marketing channels, closely followed by email, with 48%. 

These figures come from our new Cross-Channel Marketing Report 2015, produced in association with Oracle Marketing Cloud

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16 genuinely useful email marketing tools

Email might not be the sexiest form of communication around these days what with smartphones and Apple Watches and pigeon-drone hybrids but it's still going strong in the business world.

In our recent email marketing census, 74% of marketers said they believe email still be one of the highest channels for delivering ROI in five years’ time.

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Why embedded videos in email marketing don't work

If the vertiginous rise of video-sharing and streaming platforms such as YouTube, which receives more than 6bn video views from 1bn unique users every month, has taught us anything it's that people have a voracious appetite for video.

It should be no surprise then that more than four out of every five marketers plans to use video in their email campaigns in the future.

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