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Posts tagged with Email Marketing

content impact

Six ways to maximise the impact of your content marketing

A lot goes into creating that perfect piece of content.

With so many brands now recognising the importance of producing regular, fresh, and high quality content though, it can sometimes feel like you’re simply churning out great work that gets forgotten the very next day.

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What’s the best Black Friday subject line ever according to 3,892 emails?

This week, your inbox is probably filled with Black Friday emails. And they’re all pretty much the same. “20% off now!” or “Don’t miss out!” or “Buy this TV or else I’ll club this baby seal!”

And since every retailer seems to follow the same approach, everyone else follows suit.

You don’t want to be that one brand that misses out on one of the biggest shopping days of the year.

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Five external factors that can impact your email campaigns

The Festival of Marketing has finally arrived! I’ve already attended three fantastic talks, one of which came from the almighty Alan ‘not-so-marketer-friendly-but-still-full-of-sound-advice’ Sugar. 

But one of the most interesting talks I’ve seen so far was on the Data and Analytics stage, where Return Path’s senior director of professional services Guy Hanson discussed how external factors can have a big impact on email marketing campaigns. 

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starbucks flyer

Why exclusivity is the cherry on the customer experience cake

In June 2015 the ONS reported that average store prices in the UK fell by almost 3% YoY. 

This was the 12th successive month of deflation in the retail sector.

Alongside deflation, quarterly measures of retail activity have been growing for four years. 

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Top 10 digital marketing stats from this week

Did you know that classic American author Fletcher Knebel once said digital marketing is one of the leading causes of statistics?

He may have said it about smoking actually, and he may also have been dead before digital marketing became a thing.

But I bet at least 76% of you don’t care for such pedantry and just want to see some of the finest digital marketing stats we’ve seen in the past seven days.

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Which three channels are the biggest priorities for marketers?

More than half (57%) of marketers say their company website is one of the three most important marketing channels, closely followed by email, with 48%. 

These figures come from our new Cross-Channel Marketing Report 2015, produced in association with Oracle Marketing Cloud

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16 genuinely useful email marketing tools

Email might not be the sexiest form of communication around these days what with smartphones and Apple Watches and pigeon-drone hybrids but it's still going strong in the business world.

In our recent email marketing census, 74% of marketers said they believe email still be one of the highest channels for delivering ROI in five years’ time.

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Why embedded videos in email marketing don't work

If the vertiginous rise of video-sharing and streaming platforms such as YouTube, which receives more than 6bn video views from 1bn unique users every month, has taught us anything it's that people have a voracious appetite for video.

It should be no surprise then that more than four out of every five marketers plans to use video in their email campaigns in the future.

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What is marketing automation and why do you need it?

It’s as easy as switching on your computer, sitting back, relaxing and letting the software do all your work for you while you secretly read Viz behind a copy of Marketing Week.

Right? Right???

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49 email marketing tips for beginners

It’s strange to think that email is still such an important tool for marketers, and in fact business people of all types, when there is so much technology at our fingertips now. 

I’m pretty sure the only people who communicate via email outside of the commercial world are my parents, but for marketers around the world this platform is still going strong. 

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45 words to avoid in your email marketing subject lines

Hi [insert name] welcome to our awesomely helpful blog post! ☺

There’s an art to writing a good email subject line. If it’s a personal email to someone I know, they’ll be expecting something obscure, weird or occasionally offensive. 

However if you're sending a marketing email to a stranger, these are definitely things you’ll want to avoid.

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Eight behavioural marketing trends & talking points from Thailand

The final of our four Asia-Pacific behavioural marketing roundtable events took place in Bangkok last week.

Senior-level marketers gathered to discuss the trends and challenges stemming from marketing automation, email and behavioural marketing.

In this post I’ll give an overview of the main topics that emerged from the roundtable conversation, and you can also read other summaries from our events in Malaysia, Singapore and the Philippines.

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