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Posts tagged with Email Marketing

Nine glorious digital marketing stats from the past week

We’re halfway through January already, which means it’s basically nearly Christmas again, which is exactly why we’ve got, among other things, even more holiday season digital marketing stats for you. 

Oh stop complaining.

We’re trying to educate you through the medium of data so that next Christmas you can smash your targets out of the park.

You should be out in the streets cheering our name. Or something...


Ecommerce email marketing benchmarks for 2016

Ah, email. The marketing channel that steadfastly refuses to die. 

And why should it? Clearly it still works, particularly when it comes to ecommerce.

But as an email marketer it can be difficult to know what success looks like. Never fear, though, because in this post I’m going to share some ecommerce email marketing benchmarks for 2016.


Eight of the best US digital marketing stats we've seen this week

The holiday season seems like a lifetime ago already, but it has been an exciting start to the year for digital marketing

In this first US-focused digital marketing stats round-up of 2016, we’ll be covering everything from loyalty programs to Tinder and teenagers.


Four predictions for email marketing that won’t come true in 2016

For the last three years, I’ve made predictions about various aspects of online marketing (see here for 2015 and 2014.) They’re mostly right, except for most of them.

This year, instead of soothsaying, let’s focus on things I wish would happen... but likely won’t.

So here’s some predictions for email marketing that won’t come true in 2016.

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Three things email marketing leaders do regularly [APAC case studies]

Email marketing is still one of the most popular ways brands communicate with and provide value to their customers. 

Here are three things that leading brands in Asia-Pacific do with their email marketing, with case studies to prove it.


What are the biggest email marketing errors that brands still make?

Eagle-eyed Econsultancy readers will notice that we’ve published a number of end-of-year roundups recently.

For each of these posts we asked a panel of experts for their views, and while I had their attention I slipped in a few extra questions.


Nine email marketing trends set to dominate 2016

We’ve already rounded up the top email marketing trends from 2015, and now it’s time to look forward to 2016.

I asked several experts to suggest the trends that will define email marketing over the next 12 months.

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10 of the best US digital marketing stats we've seen in the past two weeks

In this final US-focused digital marketing stats round-up before we all head home for the holiday, we’ll be covering the travel industry, a few more Cyber Weekend insights (sorry), Star Wars and much more.  

Let’s take a look at some of the most interested US digital marketing stats we’ve seen in the past couple of weeks. 

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What were the key email marketing trends from 2015?

It’s basically Christmas already, so it’s time to look back at 2015 and mull over what’s occurred in digital marketing.

Email remains one of the most important channels in terms of driving traffic and sales, so I’ve asked several experts for their opinions on the most significant email marketing trends from this year.

do not disturb

As marketers, do we really understand interruption?

I was reading an excellent article about the slow uptake of iBeacons when I became almost lucid, and started to see digital as the CFO sees it.

The power of digital technology can blind marketers to the simple question of 'will the customer use it?'

Too often, marketing technology is interruptive, based on providing value for the business but wish-washy engagement for the customer.

content impact

Six ways to maximise the impact of your content marketing

A lot goes into creating that perfect piece of content.

With so many brands now recognising the importance of producing regular, fresh, and high quality content though, it can sometimes feel like you’re simply churning out great work that gets forgotten the very next day.


What’s the best Black Friday subject line ever according to 3,892 emails?

This week, your inbox is probably filled with Black Friday emails. And they’re all pretty much the same. “20% off now!” or “Don’t miss out!” or “Buy this TV or else I’ll club this baby seal!”

And since every retailer seems to follow the same approach, everyone else follows suit.

You don’t want to be that one brand that misses out on one of the biggest shopping days of the year.