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Posts tagged with Email Marketing

Where are your emails opened and why does it matter?

With the explosion of mobile devices in recent years, your email campaign could be opened at any time and in a much wider variety of locations and situations than a few years ago, when practically all emails were checked on a desktop computer.

So what are some of the most popular locations that your emails could be opened? And are your subscribers likely to convert from your email when they are in that location?

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reiss logo

How Reiss used email to lure me into browsing its summer sale

Many retailers are currently slashing prices to try and shift their remaining summer stock before they get the winter threads in, and as a result my inbox is overflowing with tempting deals.

Reiss has been one of the most persistent brands and its email offers of 50% off are by no means unwelcome.

I haven’t yet been lured into buying anything, but I have spent several hours looking longingly at Reiss suits online and in-store hoping that they eventually up the discount to 95% off.

But in the meantime, here’s a quick look at the tactics Reiss’ email marketing team has used to successfully get me interested in making a purchase...

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EasyJet email marketing flying high as Ryanair crash lands

In a recent study, easyJet emerged as the third best email marketer of the UK’s top retailers while Ryanair finished among the lowest scorers of the benchmark.

easyJet has had a more interesting ‘marketing journey’ than most, it’s fair to say. The brand has come a long way since it first burst onto primetime television in 1999 as part of fly-on-the-wall documentary, Airline.

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econsultancy reports

35+ interesting stats from Econsultancy's Q2 2013 reports

The first week of July heralds not only the second week of Wimbledon and the start of Henley Regatta, but also the beginning of Q3.

That means it’s the perfect time to take a glance back at some of the interesting reports that our excellent research team published in Q2.

The topics include customer engagement, content management, personalisation, email marketing and web analytics.

So, here are the stats...

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email frequency

Send more email, make more money?

I can understand why those more insulated from the coalface of email marketing may get confused with the seeming reluctance of some email marketers to increase their email frequency.

Taking a detached view of the numbers, might lead some to suggest that purely increasing the amount of emails you send to your list could increase your revenue.

This can sometimes work, and as long as you are closely monitoring open/click rates and engagement metrics like response recency, you could be OK.

When upping frequency, inbox 'placement' also needs close monitoring, as it can lead to less engagement and by default ending up in the junk folder.

The coalface marketer knows this, and it is this knowledge of the possible implications of over-mailing that hold many back.

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Yahoo causes a storm in the inbox for consumers and marketers

New changes to email accounts at Yahoo have the potential to frustrate marketers and cause privacy concerns across the globe.

Privacy has never been so important to all of us, and invasion of privacy has never been feared as it is today.

Countless reports over the past few years around hacking and miss-use of data has reached the top of the news headlines, which makes Yahoo!'s recent move in releasing dormant email accounts, all the more puzzling.

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Adestra 2013 Subject Line Report

152 killer keywords for email subject lines (and 137 crappy ones)

We had a hunch that word choice in email subject lines have a strong effect on response rates.  So, we tested 287 keywords across a sample of 2.2bn emails to see which work, and which don’t. 

Why? Because President Obama has done more for email marketing than any world leader in the history of mankind. How? By focusing on subject line testing, his digital team optimised their donation campaigns to generate hundreds of millions of dollars online.

Despite Obama’s best efforts, most marketers still view email marketing as the Bluth Company’s Banana Stand of Arrested Development fame: a more boring and less sexy marketing channel than pretty much anything else imaginable. 

But – and never forget this – there’s always money in the banana stand! There is great power in optimising subject lines.

In case you missed my presentations at MarketingWeekLive last week, you can find out more about our findings after the jump.

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10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include ecommerce in the Middle East, multiscreening, online spending in China, email marketing, mobile in emerging markets and digital budgets in APAC.

For more digital marketing stats, check out our Internet Statistics Compendium.

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More than half of businesses achieve 10% of sales through email marketing

In the fast moving world of digital marketing the value of email for driving sales is occasionally overlooked as shiny new technologies emerge and distract our attention from what actually works in terms of bringing in revenue.

However the new Econsultancy/Adestra Email Marketing Census again highlights the importance of email as a sales channel, as just over half (55%) of all company respondents could attribute more than 10% of their total sales to the email marketing channel, with 18% of respondents stating that email accounted for over 30%.

The Email Marketing Census looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.

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How to get your emails into the Hotmail inbox. Step one: welcome new subscribers

A couple of weeks ago, I wrote a blog on how the new Microsoft WSRD data was impacting email marketing. For webmail accounts managed by Microsoft, WSRD data is increasing effecting whether your email goes to junk, or into the inbox.

These accounts relate to quite a high percentage of some retailers' email lists (50%+) so how Microsoft treats your mail can have a large impact on the revenue you make from email.

In order to ensure your emails stay in the inbox, this post takes you through developing the customer relationship and increasing user engagement through producing a welcome/nursery programme.

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10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include website personalisation, email marketing, mobile paid search, mobile commerce among young men, online video and Samsung's growing popularity among Europeans.

For more digital marketing stats, check out our Internet Statistics Compendium.

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Education companies achieve highest average CTR in email marketing: report

Education and healthcare organisations achieve the highest average click-through rate (CTR) on email marketing campaigns, while computer and telecoms companies yield the lowest results.

The findings come from a new report from Silverpop, which measures the CTR as the number of unique clicks in the email message divided by the number of delivered email messages in a campaign.

The report shows that the education sector gets the highest average CTR (5.8%) and its top quartile are also the highest achievers overall (12.8%).

Overall top-quartile performers had click-through rates that were nearly four times higher than the median CTR of 2.3%. In contrast, bottom-quartile performers didn’t even muster 1% click-throughs.

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